Global Pico Projector Market by Product Types (Non-embedded, Embedded), Technology Types (Laser beam steering, Digital light processing, Liquid Crystal on Silicon), Application Types (Business and Education, Healthcare, Consumer Electronics, Retail) and R

The pico projector market interiors market was valued at approximately USD 3Billion in 2019 and is expected to surpass USD 6Billion by 2026, expanding at a CAGR of 10.9% during the forecast period. A pico projector is a small hardware device designed to project content from a smartphone, camera, tablet, notebook or memory device onto a wall or other flat surface. Pico projectors are also known as pocket, handheld or mobile projectors and they take a number of formats that work in various ways. What they all have in common is that they are extremely compact and designed to take the place of conventional, bulky projectors for presentations and media viewing. There are different types of pico projectors. Standalone models connect to another device through a USB, HDMI or other cable to display content. USB pico projectors connect to a mobile device, such as a tablet, for both content and power. The lack of a battery means that these are the smallest models. Media player pico projectors include internal memory and/or ports for microSD cards or USB devices so they can access content without connecting to an external system.

Market Trends, Drivers, Restraints, and Opportunities:

• One of the key factors driving this market growth is growing integration of pico projectors in mobile handsets. Mobile handsets integrated with pico projectors represent the application area with the highest potential and it is expected to trigger the growth in this market. Moreover, embedding of pico projector modules into other devices including digital cameras, digital camcorders, digital photo frames, laptops, portable media players, mobile TV, and portable gaming devices is boosting the market ahead.
• The decrease in average selling price and increase in pico projector’s applications is also one of the factors contributing to the market growth. This has made buying of pico projectors easier and cheaper especially for educational institutions where budgets are low.
• The ever-rising demand for flexible features and the limited number of features of pico projectors has been a restraint for this market. The demand for pico projectors has increased, this has in-turn increased the demands for different and innovative features, which has not been yet fulfilled by the manufacturers.
• There is a rise in demand for the consumer electronics especially in the developing countries such as India, China, and others. Factors such as rise in disposable incomes, developments in middle class, and progressive government reforms propel the demand for consumer electronics. In addition, applications of pico projectors in the consumer electronics segment are expected to rise rapidly during the forecast period. The emergence of such applications drive the adoption pico projectors to a higher level in the future. The number of the smartphones and tablets are projected to witness growth in the upcoming years, which creates a room for the market expansion.

Scope of the Report

The report on the pico projector market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report. AttributesDetailsBase Year2020Historic Data2015-2018Forecast Period2020–2026Regional ScopeAsia Pacific, Europe, North America, Middle East and Africa, Latin AmericaReport CoverageCompany Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Pico Projector Market Segment Insights:

Based on product types, the market is segmented into non-embedded and embedded pico projectors. Embedded devices accounted for over 35% of the overall revenue, and are expected to witness significant growth over the forecast period owing to widespread usage in portable consumer electronics. Smartphone proliferation is another factor driving growth over the forecast period. In terms of technology types, the market is segmented into laser beam steering (LBS), digital light processing (DLP), liquid crystal on silicon (LCoS). LBS technology segment is expected to witness significant growth over the coming years owing to several benefits offered by this technology type including better image quality and relatively high brightness which may result in enriched customer experience. LBS is followed by DLP and LCoS in terms of market share. In terms of application types, the market is segmented into business and education, healthcare, retail and consumer electronics. Business and education hold the highest market share in this segment. This is because of the fact that there is a high demand for projectors for business presentations and for teaching lessons for students. On the basis of regions, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. North America accounted for over 30% of the overall revenue. This may be primarily attributed to early technology adopters ensuring faster projector adoption in the region. Asia Pacific pico projector market is estimated to witness substantial growth over the coming years owing to rising consumer disposable income paired with growing demand for portable consumer electronics in the region.

Competitive Landscape:

The global pico projector market has been fragmented into various regional and global players. The major market players in the pico projector market include Texas Instruments, Inc., Aaxa Technologies, Inc., Koninklijke Philips N.V., Optoma Technology Corp., MicroVision, Inc., LG Electronics, Inc., Lenovo Group Ltd, Syndiant, ZTE Corporation, Miroir USA, Celluon, Inc.. Each of these players compete on the basis of the innovation that they provide in their products. In February 2019, Sony introduced two laser projectors, using the newly developed LCD panels, to deliver high-contrast images, with enhanced clarity, for universities, corporate organizations, churches, entertainment sites, and museums. In August 2019, AAXA Technologies announced the release of the S2 Pico Projector. S2 Pico projector features a massive 6-hour 15000mAh battery, improved onboard speakers, and Direct Smartphone Mirroring through its USBC (compatible) port. The AAXA S2 Mini HD Projector is a high performance solid-state mini projector that delivers true native 720P (1280x720) performance and can deliver up to 6 hours of projection playback anytime, anywhere. Powered by a Texas Instruments DLP imager and mated to premium Osram 30,000-hour LEDs, the S2 produces a bright 400 Lumens and is capable of delivering a 120” projected image.

The global pico projector market has been segmented on the basis of

Product Types

• Non-embedded
• Embedded

Technology types

• Laser Beam Steering
• Digital Light Processing
• Liquid Crystal on Silicon

Application Types

• Business and Education
• Healthcare
• Retail
• Consumer electronics

Regions

• Asia Pacific
• Europe
• North America
• Middle East and Africa
• Latin America