Global Pillow Sham Market by Types (Cotton, Fiber, Silk, and Others), Applications (Home, Hotels, and Others), and Regions (Asia Pacific, Europe, North America, Middle East & Africa, and Latin America) – Global Industry Analysis, Growth, Share, Size,

The global pillow sham market is projected to expand at a considerable CAGR during the forecast period, 2020-2026. The rising demand for pillow sham is due to growing population and increase in number of hotels around the globe. The growing demand for home decoration, custom design, pattern, and aesthetic appeals are driving the growth of the market. Further, the rapid growth of hotels and the need for better bedding comfort are the factors influencing the growth of the market over the forecast period. To make pillowcases decorative and beautiful a pillow sham is use. Pillow sham works like a pillow cover. It is used to provide decorative looks with comfort. Unlike pillow covers, pillow shams have an opening in the middle of the back part. Pillow shams are not permanent and unlike cotton shams and throw pillows, pillow shams, can be easily removed and washed. Pillow covers can be used for sleeping but they are mostly used as a support while sitting on bed or during the day for decorating. When sleeping, pillow shams can be removed completely or can be placed behind normal pillows while sleeping.

Market Trends, Drivers, Restraints, and Opportunities:

• Increasing population with increasing needs for bedding comfort is the major factor driving the market growth over the forecast period.
• Rising number of hotels which needs pillow sham to improve the decorations of their rooms are the driving factors for the growth of this market.
• Concerns of people, to improve and the aesthetic beauty of their house may act as factor that drives the growth of the market.
• Easy use and affordability may act as an important factor for the growth of the market.
• Rising disposable income of people and rapid urbanisation may contribute to the market growth during the forecast period.
• Pillow sham comes at extra cost and mainly as a support while sitting which may hamper the growth of the market over the forecast period.
• Pillow shams is not a necessity and it depends on the preference of the consumer which may act as a restrain to the growth of the market.

Scope of the Report

The report on the global pillow sham market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report. AttributesDetailsBase Year2019Historic Data2015–2018Forecast Period2020–2026Regional ScopeAsia Pacific, Europe, North America, the Middle East & Africa, and Latin AmericaReport CoverageCompany Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Global Pillow Sham Market Segment Insights:

Based on types, the global pillow sham market is segmented into cotton, fiber, silk, and others. Cotton holds most of the market share of this segment and is expected to remain dominant during the forecast period. Cotton is mostly used due to its smooth quality and better breathability than any other alternative. In terms of applications, the global pillow sham market is segregated into home, hotels, and others. House is the dominant segment and is expected to remain dominant during the forecast period. The rising disposable income and increasing concern for aesthetic appeals among individuals are the major factors that contributed to the growth of the market. On the basis of regions, the global pillow sham market is segmented into Asia Pacific, Europe, North America, Middle East & Africa, and Latin America. Asia Pacific is the most dominant segment and is expected to be dominant during the forecast period. Growth in Asia Pacific is mostly due to availability of cheap labor and favorable government regulations. The increasing population, accompanied by increasing income of individuals in emerging countries such as China, India, and Indonesia, is projected to make this region an ideal destination for the pillow sham market.

Competitive Landscape:

Major companies in the global pillow sham market include Bassetti, Kauffmann, Luo Lai Household Textiles, Espirit, Meng Jie Textile Limited, Hamam, Somma, Daifuni, Frette, Veken, Beyond Group, Sher Idan, Hengyuanxiang, Jiangsu Tevel Group Company Ltd., Shenzhen Fu Anna Houseware Company, and Harbor House. The competition in the pillow sham market is intense due to availability of large number of players in the market. Companies in the pillow sham market are engaging in strategies such as R&D, agreements, and collaborations to gain market share. The competition in this market is continuously intensifying due to the regional players coming up with new and effective strategies against the large multinational companies. Companies are coming up with new and innovative designs to gain market share. Consumers always look for new products so competitors have to continuously develop new products to stay in the market. Different pricing strategies adopted by various companies is another type of market strategy.

The global pillow sham market has been segmented on the basis of

Types

• Cotton
• Fiber
• Silk
• Other

Applications

• Home
• Hotels
• Other

Regions

• Asia Pacific
• Europe
• North America
• Middle East & Africa
• Latin America