How is Growing Personal Care Industry Driving Aerosol Market?

As the disposable income of people is growing and the consciousness towards physical appearance is increase, the demand for different cosmetic and personal care products is increasing as well. Owing to the strong and rapid penetration of social media, people are becoming more and more concerned regarding how they are perceived by others. This has led to a high adoption of personal grooming products by both men and women. Other than this, the e-commerce industry is flourishing at the present time. Different social media platforms are also increasingly being utilized by cosmetic companies to promote their products.

This rapid growth of the cosmetic and personal care industry is further driving the demand for aerosols. While aerosols occur naturally as well in the form of forest exudates, fog, sea spray, and sand, products such as cigarette smoke, deodorants, and exhaust emissions create what is called anthropogenic aerosols. These particles are present everywhere and are encountered on a daily basis, especially by people living in urban areas. As per a report by P&S Intelligence, the global aerosol market is projected to attain a value of over $75,208.9 million by 2023, rising from $53,871.6 million in 2017, advancing at a 5.8% CAGR during the forecast period (2018–2023).

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Generally, aerosols are synthesized by making use of chemicals that are often harmful for the human skin and can lead to skin-related issues such as blemishes, acne, and rashes. Owing to this changing consumer preference, companies in the domain are focusing towards the development of organic aerosol products. Apart from this, the demand for aerosols is also projected to rise for usage in insecticides in the coming years. This is owing to the fact that aerosol-based insecticides produce less waste as compared to other insecticides, as they are designed to deliver a specific amount of chemicals.

Geographically, the largest demand for aerosols was created in the European region in the past, which is because of the improved ultraviolet protection provided to different food & beverages, personal care, and medical products by aerosols. Other than this, the demand for aerosols is also projected to increase in Asia-Pacific in the near future, thereby making it the fastest-growing aerosol market. The major reasons for this are the swift expansion of the personal care industry and growing adoption of aerosol-based products in household applications in the region.