Why Gucci, Nike and Off-White Are The Most Popular Brands of Q3 2020?

I have looked at the recent Lyst report that gathers data on consumer behavior. Apparently, these are the brands that all of us had shopped and talked about the most in Q3 of 2020.

Are you surprised to see Gucci, Nike and Off-White at the top?

Recently, there is a clear pattern where the brands that do well are the ones that have actively showed engagement in social movements such as Black Lives Matter ✊🏾

This proves that in many ways thanks to digital, businesses are no longer separate entities. In order to appeal to the consumers, it is crucial to resonate with their values, support their initiatives and acknowledge what is happening in the wider world 🌍

In Fashion it is ever more crucial, because the brand wants their customers to feel a certain way when they wear their clothing and accessories, and this feeling is widely connected with what the brand stands for.