Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages.

Get Sample Copy at https://www.orianresearch.com/request-sample/1168253

This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.

Table of Contents

Summary of Key Findings

Toiletries

Household Cleaners

Packaged Food & Beverages

Consumers’ brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.

Top 20 fast-moving consumer good brands of three major categories

Five most frequently purchased toiletry product categories in Taiwan and includes top 10 brands in each product category.

Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category

Four most frequently purchased packed food and beverage product categories in Taiwan and include top 20 brands in each product category.

Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations

Report Price-$2000

No of Pages: 55

Note: If you have any special requirements, please let us know and we will offer you the report as you want.

Contact Us

Ruwin Mendez

Vice President – Global Sales & Partner Relations

Orian Research Consultants

US: +1 (832) 380-8827 | UK: +44 0161-818-8027

Email: [email protected]