August 30, 2019

Video Games Advertising Market Size by Trends, Key Players, Driver, Segmentation, Forecast to 2025

Video Games Advertising Market Research Report 2019 features information on developments and global Video Games Advertising market drivers, trends, revenue and also on the market shares. It is a professional and an all-inclusive report focusing on primary and leading segments, secondary drivers, key players, market share, and regional analysis.
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One of the notable trends in the global video game advertising market is the augmented use of social media for advertising video games. Due to its widespread reach, social media is becoming one of the lucrative platforms for advertising since it connects to a large segment of gamers from around the world.

Action games are one of the oldest genres of video games and consists of action, arcade and platform games. In these games, the gamer controls the avatar to accomplish various tasks or missions by collecting value-points, defeating enemies, and avoiding obstacles. The scope for video game advertising, especially for native advertising, is relatively low in such games because of the small gaming area. Interstitial and banner ads are the most commonly seen advertisements in this segment.

Competitive Landscape:-
The global video games advertising market is highly competitive with the majority of the players competing to gain more market shares. Intense competition, strategic M&A, rapid advances in technology, and frequent changes in consumer preference are some of the significant risks faced by the vendors in the market. With increased competition, the market is expected to witness consolidation in the coming years.

No. of Pages: 105 & Key Players: 18

Key Companies Analyzed in this Report are:-
• BrightRoll
• Flurry
• Google
• InMobi
• AppNexus
• Byyd
• Fiksu
• IAD
• Kiip
• Matomy Media
• …

Ultimately, Video Games Advertising Market report includes an in-depth analysis of sub-segments, market dynamics, feasibility study, key strategies used by leading players, market share study and growth prospects of the industry. Video Games Advertising Report also evaluates the growth established by the market during the forecast period and research conclusions are offered.
Video Games Advertising Market Drivers & Challenges:-
• The report is inclusive of the pivotal driving forces influencing the commercialization landscape of the Video Games Advertising market and their impact on the revenue scale of this business sphere.
• The rising product demand from the key geographies as well as the pivotal applications and potential business arenas are also included in the report.
• Alongside, the research study is inclusive of the latest trends proliferating the market as well as the challenges that this business sphere is likely to present to the prominent contenders of this business space.

Market segment by Type, the product can be split into
• Reward-Based Video Game Advertising
• Banner Video Game Advertising
• Native Video Game Advertising

Market segment by Application, split into
• Commercial
• Service Industry
• Manufacturing Industry
• Others

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The research report further presents a study of the current status of the key geographical segments of the global Video Games Advertising Market for Europe, Asia-Pacific, North America, Latin America, and the Middle East and Africa. A number of market parameters, such as the production volume, product pricing, demand and supply dynamics, utilization capacity, revenue, and the growth rate of this market in each region have been taken into consideration while preparing this study.

Major Points Covered in Table of Contents:
1 Study Coverage
2 Executive Summary
3 Market Size by Manufacturers
4 Video Games Advertising Production by Regions
5 Video Games Advertising Consumption by Regions
6 Market Size by Type
7 Market Size by Application
8 Manufacturers Profiles
9 Production Forecasts
10 Consumption Forecast
11 Upstream, Industry Chain and Downstream Customers Analysis
12 Opportunities & Challenges, Threat and Affecting Factors
13 Key Findings
14 Appendix