Global Sanitizers Market Size, Trends & Analysis - Forecasts to 2026
The global sanitizer market will grow with a CAGR of 12.5% during the forecast period of 2020 to 2026. The market consists of studies on various types of sanitizers supplied amid the COVID-19 pandemic, which not only sterilizes human hands but also sterilizes key accessories, mobile phones, laptops, electronic devices, fabric, clothes, vegetables, and fruits, etc. Sanitizers which are gel-based, foam/ mist spray based, liquid-based, sanitizing wipes, and UV based have been recently marketed due to increasing demand and regulatory norms amended by the government for sanitization at public and private places. Moreover, the market has witnessed the launch of alcohol-free and organic sterilizers which will be the fastest-growing product during the forecast period of the study. The government norms for the precautionary measures amid pandemic has helped the market grow even faster than before.
Furthermore, advantages of a sanitizer over conventional hand wash or soap (such as portability, no use of water, high germ-killing capacity, cheap, and reliable) are helping this business take the next leap towards the peak of growth in the market. Also, rising awareness of the ill effects of COVID-19 and nosocomial infections caused by close contact with unknown or COVID-19 patients is fuelling the demand for sanitizers. Various international bodies such as CDC and WHO have laid down their guidelines for disinfecting offices, public transport vehicles, personal vehicles, commercial premises, buildings, toilets, etc. The rising influence of online/ digital marketing activities on social media & online advertisement platforms is expected to drive the market. Various products such as UV based sanitizers for electronic items, portable bag sanitizers for mobile phones, keys, and chargers have been constantly in the news for their novelty and portable use. As per the data presented by Statista, the purchase for innovative sanitizers by Indians from not so famous brands has risen from 2% to almost 26-30% from 2019-2020. This data proves that the branded sanitizers where exhausted pertaining to rising demand for the same amid the COVID-19 pandemic. This paved the way for innovated products (UV based and organic-based sanitizers) to become leading market players for sanitizers.