Are Protein Smoothies actually Healthy?

A protein smoothie is a thick beverage prepared by blending a variety of fruits, vegetables, and other ingredients, including milk, seeds, yogurt, sweeteners, and nutrients. Smoothies are rich in nutrients such as vitamins and fibers and can be quickly prepared and processed for immediate or subsequent use.

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The global protein smoothie market is witnessing a notable growth rate and is expected to continue during the forecast period. The growth of the market can be attributed to the health benefits associated with the consumption of protein smoothies. Growing health issues among the global population have led them to opt for a healthier lifestyle and diet. Owing to this, a significant proportion of the population included protein smoothies in their daily diet. Availability of flavored protein smoothie and continuous R&D investment by the market players in introducing new flavors is also boosting the sales of protein smoothie.

Top Key Players:

Abbott Laboratories
Chicago Bar Company
General Mills
Optimum Nutrition
PepsiCo Inc.
Perfect Bar
PowerBar
Simply Good Foods
SlimFast
ThinkThin, LLC

Market Segmentation:

Based on Type:

· Fruit based

· Dairy based

Based on Distribution Channel:

· Supermarkets

· Hypermarkets

· Convenience stores

· Online retail

Source: The Insight Partners