How Maternity Clothing Market Will Be Impacted Due To COVID-19? Mothercare, Seraphine, The Gap

A detailed research study on the Maternity Clothing Market was recently published by IndustryGrowthInsights. This is a latest report, covering the current COVID-19 impact on the market. The pandemic of Coronavirus (COVID-19) has affected every aspect of life globally. This has brought along several changes in market conditions. The rapidly changing market scenario and initial and future assessment of the impact is covered in the report. The report puts together a concise analysis of the growth factors influencing the current business scenario across various regions. Significant information pertaining to the industry analysis size, share, application, and statistics are summed in the report in order to present an ensemble prediction. Additionally, this report encompasses an accurate competitive

Previously, maternity clothing had been used to hide the baby bump, regardless of the fit. Recently, women have also become aware regarding the fitting of the clothes. Augmenting fashion consciousness among new mothers has led to the boost in demand for outerwear under both the casual and office wear categories. Most of these products include a layer of spandex or have elastane in fabric composition. Modern day mothers are highly conscious about their physical appearance even at the time of pregnancy. Hence, maternity wear is now highly differentiated based upon consumer preference and occasions.

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Maternity wear is generally designed using a loose, suitable cut that includes elastic, tabs, stretchable fabric such as elastane, and spandex that allows the consumer extra-comfort in her gestating days.After pregnancy, many women also wear maternity clothes until they have lost the weight of pregnancy and can fit back into normal clothing. This is a major reason why the demand for such segment is prominent for a mother even after her maternity term.

Segment by Type:






Segment by Application:

Fat Pregnant Women
Lean Pregnant Women


Regional Segments:

- North America

- Europe

- China

- Japan

- Southeast Asia

- India


Key players:

Destination Maternity


Old Navy

Liz Lange


The Gap


JoJo Maman Bebe

Goddess Bra Company















Bravo Media

Cake Maternity

Thyme Maternity


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• To gain insightful analyses of the market and have a comprehensive understanding of the Maternity Clothing with its commercial landscape

• Assess the Maternity Clothing production processes, major issues, marketing strategies, and offered solutions to mitigate the risk factors

• To understand the most affecting driving and restraining forces in the Maternity Clothing market and its impact on your business

• Learn about the market strategies adopted by your competitors and leading organizations

• To understand the future outlook and prospects for Maternity Clothing Market

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