Slidely
Online business for sale Slidely.
- Beginner friendly and easy to run business
- Opportunities for product expansion
- Scalable marketing strategies
- Strong supplier relationships
- Low maintenance operation
- Established brand presence
- Net profit margin at ~23%
- Mostly direct traffic ~60%
- Loyal customer base
Website: https://getslidely.com
GetSlidely offers a curated selection of 20 high-quality products on its website, with an average sale order ranging between $45-$50. The business maintains an impressive average margin of 48-55% on each product sold. On average, the business receives 700-800 orders per month, showcasing its popularity in the market.
The primary source of income for GetSlidely is through direct-to-consumer (DTC) ecommerce sales. The business has consistently generated revenue by offering high-quality, comfortable slippers in the fashion niche to customers in the United States.
The highest-earning month since the inception of the business was November 2022, during the Black Friday/Cyber Monday (BFCM) and holiday sales period. During this period the business generated $88,428 in revenue and $19,489 in net profit.
This spike in earnings can be attributed to increased consumer spending during the festive season and effective marketing strategies employed by the owners. The financials of the business are well-documented, with a clear and accurate profit and loss (P&L) statement available for review.
Customers
The business has been successful in the US market. The main target audience includes both males and females aged 20-30, with interests in comfort, students, work from home, and families.
The seller will transfer the following assets to the new owner:
- Beginner friendly Content site making $30,394 in direct to customer ecommerce sales and $9,855 in Net Profit
- Domain name GetSlidely.com
- Instagram account: https://www.instagram.com/getslidely/
- Facebook page: https://www.facebook.com/getslidely
- Shopify account (including assets like logos, imagery, and videos on the website)
- Manufacturer and 3PL relationships/contacts
- 13,000+ members email list
- 1,200+ members SMS list
- Marketing materials (videos, images, raw content used for advertising)
- SOPs (for fulfillment, marketing strategies, general management)
- All published content
- 14 days of post sale email support
- 3 year non-compete
The Meta business manager account will not be included in the sale. However, the buyer will receive all past performance reports, historic data, and access to the Meta pixel. Additionally, a Google Drive folder containing over 100 tested ads with notes on their effectiveness will be provided.
Cost of Sales: Over the last 6 months, the average cost of sales has been $14,273/m, which includes the following expenses:
- Refunds and returns: These fluctuate with sales levels, averaging $2,826/m.
- Payment processing fees: These also vary with sales levels, averaging $1,009/m.
- 3PL and shipping: These costs depend on sales levels, averaging $7,134/m.
In the detailed P/L, you'll see that drop shipping expenses stopped in September 2022 and were replaced by 3PL and shipping from October 2022. This is because the owner switched from the dropshipping model to third-party logistics in October 2022.
The operating expenses for this business include:
- Domain and Hosting: Costs $29/m.
- Applications: Klaviyo subscription costs $371/m.
- Advertising: Advertising expenses can be expained by dividing them into peak season (approximately the last two quarters of the year) and off-peak season. During peak season, advertising expenses average around $20,306/m, while off-peak season expenses average around $1,557/m.
Page Views are 30,137 per month.
Revenue and Traffic verified by Shopify and Google Analytics.
The owner spends 5 to 10 hours per week managing this business. The buyer can be expected to carry out the following day to day activities
- Create social media ad campaigns
- Create email campaigns
- Communicate weekly with the suppliers
- Manage social media
- Product research
- General website maintenance
The asking price for this listing is for the business only. The value of the stock will be calculated at cost at the time of sale and added to the final purchase price. The buyer will be acquiring both the business and the stock, with the inventory value determined separately.