How to get the first hundred affiliates for your business (without wasting money)
What is affiliate marketing and how it works
Gaming affiliates can help increase your brand’s visibility by promoting offers to potential customers. They drive traffic to online platforms and e-commerce sites and get paid in the form of a commission.
The three most popular types of affiliate deals:
CPA Deal
This is the type of deal where the affiliate is paid for a specific action taken by the customer. For example, you can pay $20 per signup or $200 for each new paying customer.
Note: You reduce your own risk by paying for actions that are closer to your goal – sales. For example, it’s more risky to pay for signups than for new paying customers.
Revenue share Deal
The more your business makes, the more you pay to your affiliates, which is only fair. This deal represents a lasting partnership.
Typically, affiliates receive between 25% and 45% of the earnings generated by customers. For example, if a customer spends $100,000 and generates no profit, you pay an affiliate $45,000 in commissions. Each active affiliate receives their commissions for a lifetime for each referred customer.
Hybrid Deal
This means paying a smaller percentage of the revenue share mixed with a CPA payment. For example, instead of $100 CPA or 40% revenue share, they could take a combination of $50 CPA and 25% revenue share.