513 subscribers for $ 0.18 for Fin Expert in 18 days

The customer has her investment blog on Instagram + she recently launched her training course

Task:

Bring the target audience to the blog with the help of targeted advertising

Before that, the customer had already worked with targetologists, and the result of cooperation with them left, to put it mildly, much to be desired. The budget was merging, but there was zero sense.

The customer asked the manager with whom she worked: why is this?

And I got this answer: the content in your blog is shitty, so there is no reaction from subscribers.

I'm not going to lie about whether the purchasing manager was aware that instead of live subscribers, she buys bots. But that's not the point.

Work process:

Since the customer profile is packed well, plus new content regularly appears on the blog. It was decided not to use the issuance of a lead magnet for a subscription, but to test how inert people the content in the blog itself is.

Therefore, we decided to lead a new audience to the blog by launching posts from the feed into advertising, and in the future to keep it there at the expense of content.

To track statistics, the account is connected to the LiveDune

Next, let's move on to the results in the advertising cabinet and LiveDune

To summarize:
Spent: $91.82

Subscribers: 513

Subscriber's price with VAT 20% - $ 0.18

The case will be replenished, so there is an agreement on long-term cooperation

Continuation
Then I took part in this project not only as a targetologist, but also as a producer.
For the launch, we chose a relatively simple scheme that gave a good result.

1 - expert posts from the blog were sent to the advertisement. This allowed us to attract the most engaged audience to the blog.

2 - people subscribed and saw in the header of the profile information about the soon starting course and that the program of the course can be found by clicking on the link.

3 - stories.

There was a constant warming up of the audience with a call to join the pre-registration chat for the course.

4 - conversion from pre-registration chat to purchase rate was 100%

5 - total: 100 people per course.

earned from the sale of the course 8400,36$