July 25, 2021

Why Is Whiteboard Animation Important?

The typical scenario is that you want to look for something on the web, so you type some keywords into your preferred search engine and then browse through the results in chronological order, starting with the first result on page 1 and possibly moving on to page 2 - and that's about it. We have high expectations of the internet and anticipate immediate results without a lot of effort.


When we open a website, our eyes skitter across the text looking for indicators that it fulfils our needs, and then we decide whether to investigate further or return to the search engine after around 10-12 seconds. As a result, the website owner's window of opportunity to engage with visitors is gone in the time it takes to consume a cup of coffee.

The goal is to make your website as attractive as possible while also conveying your core message to the viewer in a relevant, unique, animated video production and eye-catching manner - ideally in 10 seconds. That's a tall order, but there is an answer, and that answer is video... specifically whiteboard animation software capable of producing whiteboard animation videos. Reading a large amount of material is often unpleasant for the average online browser - information must be obtained fast and with least effort.

You can do a variety of things with video. For starters, we are an inquisitive sort, so the desire to see what is behind the play button is frequently too strong to resist, and it is a much more appealing idea than reading through pages of text. Second, because our brains are considerably more responsive to visuals, we can convey our message fast and effectively.

A one-minute video is worth 1.8 million words, according to Forrester Research... how long would it take you to type that much out and get people to read it? Third, we can be creative in our approach by employing various graphics that are particularly appealing to the reader. As a result, according to a Comscore study, a website visitor would remain two minutes longer on a website with a video, and if you have a product, 64% of visitors are more inclined to buy if you have a video. In addition, search engines adore videos. If you want to boost your search engine ranking, video is now almost mandatory.

The good news is that you don't have to hire an expensive video production business to get started with video. There is now a variety of simple-to-use software on the market that will allow you to achieve absolutely outstanding results. I would even go so far as to argue that if you want to make an effect online, video, such as whiteboard animation software, should be an integral element of your toolkit.