April 29, 2020

What is the Difference Between Cardboard Boxes and Postage Boxes?

We all well aware of the fact that packaging is one of the essential things that can make or break the image of your brand. It helps in leaving a positive impact on both your existing and potential customers. For instance, if there is a potential customer who is not aware of your company or the product it is selling, packaging can play the role of a decider at that moment.

However, packaging may vary in material, design, or size, depending on the product. But it is important to know that the product you are selling will determine what kind of box you will need to choose. Additionally, the box type, material, and size are also selected based on how you are selling your product. Are you shipping your products to your customers? Or are they buying them from your physical store?

If you are not shipping your products, you can use those good old cardboard boxes. But if you are sending products to your customers' doorstep, get your hands on postage boxes. If you are wondering what the difference between the two is, be sure to read this article till the end to find out your answers.

What are Cardboard Boxes?

Pretty much all the boxes are made up of paper pulp, which may vary in thickness and formation. However, the most common type is the corrugated box or cardboard box; it has been around for decades, and its design prompts to secure the object. It is because there is wavy cardboard material in between two plain cardboards containing the air and using it as a cushion to protect.

For most products,printed cardboard boxes are used to pack and securely deliver a specific product without a single scratch on it. Fragile goods, such as glass bottles, makeup items, and stuff like that come packed in cardboard packaging.

To make these cardboard boxes appealing and attractive, companies decide to deliberately design the custom cardboard boxes while keeping the attributes of a product in mind. It can bring drastic changes in terms of sales and giving the consumer a sense of better value for money, which, as a result, uplifts the image of the brand altogether. But what if these things to be delivered? Yes, you guessed it right, postage boxes will do the job.

What are Postage Boxes?

Just like cardboard boxes, postage boxes are also made up of cardboard, but the main difference is they are made to last long and reliably secure the object because they might have to travel a long distance and go through several loadings and unloadings, the key is to maintain the shelf life of a product. Today, companies are using postage boxes as direct mail, also known as direct marketing, which is considered to be a powerful tool to grab potential customer's attention. The technique of direct mail has been proven to bring results.

These boxes are used when you want your products to reach your customers' doorstep safely without any damage. In this case, you do not want to use simple cardboard boxes. Indeed, they are durable, but not enough to bear all that loadings and unloadings.

Conclusion