February 18, 2020

Augmented and Virtual Reality Market to Witness Double Digit CAGR by 2027

This professional and specialized report study examines the technical and business perspective of the augmented and virtual reality industry. The report provides a historical analysis of the industry as well as the projected trends expected to be witnessed in the augmented and virtual reality market. The report study analyzes the market statistics at the global as well as the regional levels to gain an in-depth perspective of the overall augmented and virtual reality market. The historical insights are provided from 2016 to 2019 and projected trends are provided from 2020 to 2026. The quantitative data is provided in terms of value (USD Billion) for 2016 – 2026. The qualitative data is reinforced by analyzing and providing numerous market dynamics (directly or indirectly affecting the industry) such as growth drivers, restraints, challenges, and opportunities.

We have included various industry analysis models in our report and extensively demonstrated the key business strategies and competitive landscape of the augmented and virtual reality market in our study.

According to market research, the global Augmented and Virtual Reality Market in 2019 is approximately USD 57 Million and is anticipated to reach around USD 71 Million by 2026. The anticipated CAGR for the global Testicular Implants market is around 3.10% from 2020 to 2026.

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  • FnF research methodology.

Our study also includes an analysis of Porter’s Five Forces framework for understanding the competitive strategies adopted by various stakeholders involved in the entire value chain of the augmented and virtual reality market. It also encompasses PESTLE analysis and SWOT analysis.

The report also offers an in-depth analysis of the market shares of each industry player and gives an outline of the market position of key players in the augmented and virtual reality market. Moreover, the study offers wide coverage of key strategic advances witnessed in the market such as new product launches, acquisitions & mergers, collaborations & joint ventures, funding & VC activities, agreements, partnerships, R&D activities, and regional expansion of key players of the augmented and virtual reality market.

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The research study provides a critical assessment of the augmented and virtual reality industry by logically segmenting the market on the basis of device analysis, by segment analysis, by application analysis, by vertical industry segment analysis and regions. Based on the past, present, and future trends, all the segments were analyzed from the bottom up, and the market sizes have been estimated from 2020 to 2026. The regional segmentation of the augmented and virtual reality industry includes the holistic bifurcation of all the five major continents including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Augmented reality (AR) helps in positioning the objects created by computers in the real world in order to make them more meaningful and interactive. Virtual reality (VR) is a computer interface that imitates the real world to produce a 3D visual experience. Virtual reality provides an accurate understanding and allows users to interact with each other in real-time. The data collected is projected and structured utilizing augmented reality. The demand for creating data visualization and the simulated environment is growing in different applications of medical, entertainment, healthcare, and thus propelling the demand for AR and VR devices. However, the limited user interface may hinder the growth of reality and the virtual reality market over the expected time frame. Furthermore, the rising demand for switching to a cost-efficient solution is predicted to provide the augmented and virtual reality market with various growth opportunities in the coming years. Technological advancements and increasing investments in creating a simulated environment is expected to create more futuristic applications in retail, aerospace, and defense, manufacturing sectors, among others.

The augmented and virtual reality market is segmented based on device analysis, segment analysis, application analysis, and vertical industry segment analysis. On the basis of device analysis segmentation, the market is classified into the head-mounted display (hmd), handheld device, head-up display (hud), projector and display wall, gesture-tracking device, others. In terms of segment analysis, the market is bifurcated into hardware, software. On the basis of application analysis segmentation, the market is divided into consumer, commercial, enterprise. in terms of vertical industry segment analysis, the market is split into entertainment & media, gaming, aerospace & defense, manufacturing, retail, education, healthcare.

Some of the essential players operating in the augmented and virtual reality market, but not restricted to include Sony, HTC, Microsoft, PTC, Google, Samsung Electronics, Zugara, DAQRI, Wikitude, Upskill, Oculus, Blippar, Magic Leap, Osterhout Design Group, Upskill, Continental, Visteon, EON Reality, and others.

The taxonomy of the augmented and virtual reality market by its scope and segmentation is as follows:

Global Augmented And Virtual Reality Market: By Device Analysis Segmentation

  • Head-Mounted Display (HMD)
  • Handheld Device
  • Head-Up Display (HUD)
  • Projector and Display Wall
  • Gesture-Tracking Device
  • Others

Global Augmented And Virtual Reality Market: By Segment Analysis

  • Hardware
  • Software

Global Augmented And Virtual Reality Market: By Application AnalysisSegmentation

  • Consumer
  • Commercial
  • Enterprise

Global Augmented And Virtual Reality Market: By Vertical Industry Segment Analysis Segmentation

  • Entertainment & Media
  • Gaming
  • Aerospace &Defense
  • Manufacturing
  • Retail
  • Education
  • Healthcare

Global augmented and virtual reality Market: Regional Segmentation Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

KEY BUSINESS POINTERS ADDRESSED & FOREMOST REASONS TO PROCURE THE REPORT:

  • Statistical Analysis of the Past, Current, and Future Trends of the Industry with Validated Market Sizes Data
  • Direct and Indirect Rationales Impacting the Industry
  • In-depth and Micro Analysis of Viable Segments and Sub-segments
  • Companies and Vendors Market Share, Competitive Landscape, and Player Positioning Analysis
  • Demand Side (Consumption) and Supply Side (Production) Perspective and Analysis wherever applicable
  • Key Buyers and End-Users Analysis
  • Value Chain and Manufacturing Cost Structure Analysis wherever relevant
  • Key Marketing Strategies as well as Key Sales Channels adopted in the market
  • Investment Opportunity Analysis & Patents Analysis wherever feasible
  • Technological Road Map & Technical Analysis
  • Robust Research Methodology comprising dynamic mix (65%~35%) of Extensive Primary Research (primary interviews, ad-hoc surveys, questionnaires) and Protracted Secondary Research (proprietary in-house database, paid external databases, publically available validated sources)

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