Increasing Renovation Projects Expected to Boost Global Wallpaper Market
Market Research Future (MRFR) has recently published a report which suggests that the global wallpaper industry is likely to garner a revenue of USD 29.15 billion by 2023. The global wallpapers market is expected to record a robust CAGR of4.52% during the forecast period. Several factors influencing growth in the wallpapers market include an increasing focus on visually pleasing aesthetics, growing trends of interior designing, a time-saving process and ease of installation. Further, application of wallpapers has become an imperative method to inculcate a personalized style, color, and patterns to a room.
Moreover, growth in the real estate and private construction sector, coupled with urbanization are likely to augment the global wallpapers market during the forecast timeline. A growing number of residential buildings and increasing remodeling and renovation projects have been observed, further upscaling the wallpapers market. Additionally, the emergence of eco-friendly wallpapers has captured consumers from the environment-friendly living domain, creating new growth opportunities for many market players. Several market players are paying heavy emphasis on material development to increase the durability, and development of moisture resistant materials, boosting growth in the global wallpapers market.
Market Segmentation
The global wallpapers market has been segmented by MRFR by end-user and type. Based on type, the global wallpaper market is segmented into vinyl, nonwoven, paper, and fabric. The backing material has been emphasized upon, owing to its differentiating properties, along with the associated costs. The vinyl segment is projected to hold a dominant share of the global wallpaper market because it is usually a preferred choice within the residential sector. Also, vinyl wallpapers are oil/grease and water resistant, hence, have higher demand.
Based on end-user, the wallpaper market is segmented into residential construction and non-residential construction. Due to increasing demand from Asia Pacific, the residential construction segment is anticipated to spearhead the global wallpaper market. Further, rapid urbanization, remodeling and renovation projects, and infrastructure construction in the developing countries of Asia Pacific are likely to create lucrative growth opportunities within both, the residential construction and non-residential construction segments.
Detailed Regional Analysis
The global wallpaper market is geographically segmented into Europe, Asia Pacific, North America, and Rest of the World (RoW). Asia Pacific is estimated to capture the most influential market share during the forecast period. Such growth can be attributed to an increase in the number of construction projects coupled with a significant infrastructure development expenditure occurring within Australia, Japan, Singapore, Thailand, Myanmar, Philippines, Vietnam, China, and Taiwan. An unparalleled growth observed in the construction industry in China has enabled the country to hold the largest market share for wallpapers in Asia Pacific. North America and Europe held a considerable share in the market, following Asia Pacific in 2017, and are estimated to retain the same market positions during the assessment period.
Competitive Analysis
The global wallpaper market appears to be highly competitive with many players spanned all over the globe. Many players in the market have adopted different strategies to capture a larger market share and enhance their market dominance. Some of these strategies include new product developments to have a diversified product portfolio, material development, mergers & acquisitions, as well as strategic partnerships and collaborations.
Noteworthy Market Players
The global wallpapers market report published by Market Research Future (MRFR) has profiling sections of many notable market players including York Wallcoverings (U.S.), Benjamin Moore & Co. (US), Wayfair LLC (US), Ahlstrom Corporation (Finland), Akzo Nobel N.V. (Netherlands), 4walls (US), Dal-Tile Corporation (US), Asian Paints Ltd (India), and Brewster Home Fashions Llc (US).
Industry Update
March 2019: Goop, a company, started by Gwyneth Paltrow has recently collaborated with Tempaper, a textile brand, to launch an eco-friendly floral wallpaper. The chinoiserie-inspired wallpaper titled ‘Wings’ is a removable peel-and-stick wallpaper, enabling frequent wallpaper changes for consumers who want to alter their interior wallpaper settings.