Digital Cockpit Market Outlook, Strategies, Industry, Growth Analysis, Future Scope, key Drivers Till 2025

As per a detailed analysis by Market Research Future (MRFR), the global automotive digital cockpit market is anticipated to register a CAGR of 9.5% during the forecast period (2019-2025). The introduction of the latest technologies for advanced user interfaces is likely to encourage the market growth. A digital cockpit is generally installed in a vehicle to offer reliable safety information to the driver of a vehicle. The digital cockpit also enables the driver to access the media and maps using instrumental clusters which are installed in a vehicle. It also assists the driver in improving the attention and focus on the road. The digital cockpit offers solutions which incorporate a cluster of digital instruments and an infotainment system with one or two digital screens. It also consists of three or more displays and knobs and is integrated into the vehicles as per the requirement of the driver and the passenger.

Market Potential and Pitfalls

The automotive digital cockpit market has witnessed a tectonic surge in the past few years due to the advent of innovative technologies for advanced user interfaces. The emergence of connected cars, along with hardware consolidation, is creating new growth opportunities for global players in the automotive digital cockpit market. Governments across the world are taking initiatives in order to augment the sales of electric vehicles, which is further favoring the growth of the market. Governments of economies like Indonesia, India, Brazil, and Singapore are planning to invest and welcome electric vehicles manufacturers in order to set up manufacturing plants. This is further creating growth opportunities for automotive digital cockpit providers globally. The advent of adaptive driver assistance system in vehicles are offering the drivers safety. It is further pushing the automotive OEMs to implement digital cockpits with safety systems. The integration is triggering the demand for advanced automotive cabins in vehicles. The recent trends like hybridization, hybridization, and the emergence of autonomous or connected vehicles is generating opportunities for automotive Human-Machine Interface solutions to design and install fully digital instrument clusters in automobiles. The digital cockpits also enable the automotive infotainment systems to offer access to functions like 2D/3D map display, voice guidance, hybrid position, marker setting, location search, route planning, player, route learning, route guide, and implementation of third-party driver assistance system Such factors are considered to augment the market growth in the coming years. Moreover, the continuous advancements in the infotainment system and vehicle safety features are anticipated to trigger the demand for digital cockpits.

On the contrary, the automotive telematics applications in the digital cockpits use wireless communication systems which are prone to theft and hacking of information. This can curb the growth of the market in the foreseeable future.

Global Automotive Digital Cockpit Market: Segmental Analysis

The global automotive digital cockpit market has been segmented on the basis of vehicle type, equipment, and propulsion.

By mode of equipment, the automotive digital cockpit market comprises digital instrument cluster display type, advanced head unit, head-up display (HUD), and camera-based driver monitoring system. Among these, the advanced head unit is likely to gain prominence in the coming years. OEMs are offering this feature as a standard fit in luxury as well as in mid-priced vehicle segments, which is contributing to the growth of the segment. The advanced head unit in luxury, as well as ultra-luxury vehicles, provide premium features like voice recognition and gesture recognition, which further promotes its growth.

The vehicle type segment of automotive digital cockpit market constitutes a light commercial vehicle, passenger car, and heavy commercial vehicle. Among these, the passenger vehicle segment is considered to occupy a significant share in the global market with the surging adoption of advanced digital cockpit equipment like an advanced head unit, digital instrument cluster, camera-based driver monitoring, and head-up display in luxury and mid-sized vehicles.

The propulsion segment includes battery electric vehicle (BEV), internal combustion engine (ICE), plug-in hybrid electric vehicle (PHEV), and hybrid electric vehicle (HEV).

Regional Frontiers

Geographically, the automotive digital cockpit market span across regions, namely, Europe, North America, Asia Pacific, and the Rest-of-the-World (RoW).

Considering the global scenario, the European region is considered to occupy the largest market share due to the constant re-engineering of the safety systems which are offered in the high-end and luxury vehicles. The new emission standards which are regulated by the government is further triggering the adoption of electric vehicles among the consumers of the region. Electric vehicles supply continuous power to the digital cockpit system, thereby making them ideal for digital cockpits. Such factors are likely to influence the regional market growth in the foreseeable future.

The Asia Pacific region is likely to acquire a considerable share in the global market with the increasing production of vehicles of electric and conventional cars, especially in the areas of Japan, China, and India. The presence of designers, industry bigshots, manufacturers, developers in Japan is anticipated to attract the automotive OEMs and tier-1 suppliers to invest on a large scale.

Industry Updates

January 7, 2019: The Seoul company recently revealed its 2019 Digital Cockpit, a collaboration with Harman, which imbues Samsung’s voice assistant with automotive intelligence. It is the evolution of Digital Cockpit which brought Bixby to car dashboards.

Competitive Dashboard

The prominent players operating in the global automotive digital cockpit market comprises Continental (Germany), Robert Bosch GmbH (Germany), Panasonic Corporation (Japan), Denso Corporation (Japan), Aptiv (Ireland), Faurecia (France), Pioneer Corporation (Japan), HARMAN International (US), Visteon Corporation (US), and Nippon Seiki Co., Ltd (Japan).