September 23, 2019

Automotive Over-The-Air (OTA) Updates Market

According to the latest report Automotive Over-The-Air (OTA) Updates Market by Technology, Application, Propulsion, Vehicle Type and by Regions with Forecast To 2025, Automotive Over The Air Updates Market Size To Expand at a Notable CAGR Of 15%during forecast period of 2019 to 2025.

Automotive Over-The-Air Updates Market Key Players:

The prominent players in the global automotive over-the-air (OTA) updates market include HARMAN International (US), Robert Bosch GmbH (Germany), Delphi Automotive (UK), NVIDIA Corporation (US), Microsoft Corporation (US), Airbiquity Inc. (US), Continental AG (Germany), Denso Corporation (Japan), Garmin Ltd. (US), and Infineon Technologies AG (Germany).

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Industry News

June 2019- Renesas Electronics Corporation has launched a new flash memory technology which achieves higher readout speeds (240 MHz), larger memory capacities (24 MB), and OTA (over the air) support for automotive MCUs (microcontrollers) utilizing the next-generation 28nm process.

Automotive Over-The-Air Updates Market Segmentation

The Market Research Future report offers a wide segmental analysis of the automotive over-the-air updates market based on application, technology, vehicle type, and propulsion.

Based on technology, the automotive over-the-air updates market is segmented into software over-the-air technology (SOTA) and firmware over-the-air technology (FOTA). Of these, the SOTA segment will have the largest share in the market over the forecast period. This is owing to increasing infotainment applications such as social media apps, e-mail applications, and live traffic updates. OneOf these, the TCU segment will dominate the market over the forecast period owing to the rising number of telematics applications.

Based on propulsion, the automotive over-the-air updates market is segmented into electric vehicle and ICE. The electric vehicle segment is sub-segmented into plug-in hybrid electric vehicles (PHEV), hybrid electric vehicles (HEV), and battery electric vehicles (BEV).

Based on vehicle type, the automotive over-the-air updates market is segmented into commercial vehicle and passenger car.

Automotive Over-The-Air Updates Market Segmentation:

The global automotive over-the-air updates market has been segmented based on technology, application, vehicle type, sales channel, and region. Based on technology, the automotive OTA updates market has been segmented into firmware over-the-air (FOTA) and software over-the-air (SOTA). The automobile over-the-air updates market, by application, has been categorized into electronic control unit (ECU), infotainment, safety & security, telematics control unit (TCU), and others. The automotive OTA updates market has been segmented, based on propulsion, into ICE and electric vehicle. The electric vehicle segment has been further categorized into battery electric vehicle (BEV), hybrid electric vehicles (HEV) and plug-in hybrid electric vehicles (PHEV). On the basis of vehicle type, the global automotive over-the-air updates market has been categorized into passenger cars, light commercial vehicles, and heavy commercial vehicles.

On the basis of technology, in 2019, the SOTA segment held the largest market share followed by FOTA. SOTA updates is a remote management technology that helps in updating the software of an automobile; unlike FOTA, it is not restricted to firmware for ECUs. Software components that are updated via SOTA may include maps, audio, video multimedia, configuration data, and firmware. Hence, adoption of SOTA is growing especially in cars and SUVs globally due to growing demand for in-vehicle infotainment system, which in turn drives the growth of this market.

Report Overview:

The report for Global Automotive Over-The-Air Updates Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

Regional Analysis

Geographic analysis of the global automotive over-the-air updates market spans across North America, Europe, Asia Pacific, and rest of the world (RoW).

In 2018, North America was the leading market with a market value of USD 959.9 million. The regional market value is expected to reach USD 3,244.4 million by 2025, with an impressive 19.5% CAGR during the forecast period.

Europe is expected to witness moderate growth in the global automotive over-the-air updates market, owing to the technological advancements in the automotive sector, the increasing instances of vehicle recalls, and the growing use of connected cars. Furthermore, the increasing implementation of automotive OTA updates across Austria, Sweden, Finland, the Netherlands, and Ireland, among other European countries, is expected to drive the market growth in the rest of Europe.

Asia-Pacific is expected to register the highest growth over the forecast period in the global automotive over-the-air updates market. This growth can be attributed to the growing production and uses of the lithium-ion batteries for electric vehicles (EVs), which in turn drives the growth of EVs in the Asia-Pacific; hence the demand for OTA updates will also surge. The regional automotive over-the-air updates market is expected to be valued at USD 1,407.5 million by 2025 at a CAGR of 25.7% during the forecast period.

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