Temporary Tattoo Market Driven by the Increasing Demand for Improved Safety and Visibility

Temporary Tattoo Market: Introduction

Tattoos have been a form of human expression for centuries. However, the trend of getting inked began since the last decade. Temporary tattoo is a type of tattoo which remains on the skin for limited span of time. This non-permanent nature of the tattoo has increased its popularity in recent times.
Temporary tattoos can be airbrushed, painted, or drawn on the skin. Temporary tattoo is used for identification, advertising, expression, awareness etc. Temporary tattoos are available in different sizes and colors. It is used in various activities such as sports event, music events, and for social causes.
Rise in technology, urbanization, social media marketing, and disposable income is expected to lead to the growth of the temporary tattoo market during the forecast period.

Key Drivers and Restraints of the Global Temporary Tattoo Market

The first promotion of temporary tattoo was by inserting it in bubble gum wrapper. The leak and peel tattoo became famous in the late 90s around the world. The rise in demand to create a glamorous illusion on the skin is expected to fuel the demand for temporary tattoo during the forecast period.
Marketing and advertising agencies adopt different techniques to promote their brands. Customized brand tattoo sticker is a good form of advertising. Tattoos are handed out to customers at events or social gatherings. Customized tattoos are also made for kids to promote kids brands. Kids demand temporary tattoo of a particular character or superhero.
The market for tattoos is growing extensively and the correct concept and tattoo idea will create new opportunities. Temporary tattoos are cheaper than permanent tattoos. A lot of thinking goes into getting a tattoo for many people but for the other half it is an impulsive decision which may be regretted. The advantage of a temporary tattoo is its ease of removal. Water and soap removes the tattoo instantly, though some tattoos do remain for a few days or a week.
Temporary tattoos which are available today are made of good quality ink and glue which lasts for a longer duration. Emoji tattoos are fairly famous and can be given to students or young kids in the form of a gift. Henna tattoo is a part of tradition in some countries such as India and Pakistan. Black henna temporary tattoos are popular in amusement parks, fairs, and markets in Canada.
Many people get skin allergy including pigmentation loss and scars by applying temporary tattoo; this is likely to hamper the market.
Advances in printing technology are likely to improve tattoo manufacturing processes. Continuous advancement in printing technology for the development of decal-based tattoo is also contributing to the growth of this market.

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Asia Pacific to Lead the Global Temporary Tattoo Market

Geographically, the global temporary tattoo market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Global players are focusing on improving the quality of ink, paper, and concept. Companies are expanding and focusing on developing new tattoo technologies, strengthening of brands, and increasing their customer base through strategic hires.
Companies are also trying to give the look and feel of permanent tattoos to customers. Major companies hire tattoo artists, graphic designers, and fine artists to create temporary tattoos.
North America is expected to lead the market followed by Europe and Asia. The Asian market is set to grow substantially due to rise in millennial and increasing disposable income.

Key Manufacturers Operating in the Global Temporary Tattoo Market

Leading players operating in the global temporary tattoo market include:

Grifoll Print Promotions S.L.
Promoskin.eu | Temporary Tattoos
Inkbox ink Inc.
Horizonsources
Inkwear
Momentary Ink
Temporary Tattoos TattooedNow!
TATTLY
Tattootatu
Buzz Temporary Tattoos

Global Temporary Tattoo Market: Research Scope

Global Temporary Tattoo Market, by Type

Airbrush Tattoo
Glitter Tattoo
Press on Tattoo
Others (Henna Tattoo, Glow Tattoo, etc.)

Global Temporary Tattoo Market, by Color

Black
Multicolor

Global Temporary Tattoo Market, by Application

Adults
Kids

Global Temporary Tattoo Market, by Distribution Channel

Online
Offline

Global Temporary Tattoo Market, by Region

North America

U.S.
Canada

Europe

Germany
U.K.
France
Italy
Spain
Russia & CIS
Rest of Europe

Asia Pacific

China
India
Japan
ASEAN
Rest of Asia Pacific

Latin America

Brazil
Mexico
Rest of Latin America

Middle East & Africa

GCC
South Africa
Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

North America
Asia Pacific
Europe
Latin America
The Middle East and Africa

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Below is a snapshot of these quadrants.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?