Squeeze AMA: Building IP Universes with AI and Programmable IP

At the AMA, key aspects of developing IP universes using AI and Programmable IP were discussed.

1. Creating Emergence – A New Sci-Fi Universe

Emergence is being developed as an open sci-fi universe with rich lore, allowing fans and content creators to contribute to its expansion.
The universe was created with the involvement of David Goyer (screenwriter of The Dark Knight, Blade, and Foundation), along with renowned writers Rich Larson and Rebecca Roanhorse.
The primary goal of Emergence is to merge traditional storytelling with new technologies, including blockchain and AI.

2. The Role of AI in Emergence

AI serves as a tool for democratizing content creation, enabling users to generate high-quality stories and artwork with minimal effort.
The Emergence platform features an AI assistant named Atlas, which acts as a living encyclopedic NPC trained on the universe’s lore. Atlas helps users explore the world of Emergence and inspires them to create new stories.
Future plans include expanding AI capabilities for story generation, art creation, and interactive content development.

3. Blockchain and Programmable IP

Blockchain addresses the issue of fragmented content by ensuring transparent IP management and fair revenue distribution.
Every participant who creates content within the Emergence ecosystem—whether fan fiction, artwork, or merchandise—can receive verifiable ownership and a share of profits through the Story Protocol blockchain.
This model enables a new monetization system where creators are fairly compensated, and fans can actively contribute to the franchise's growth.

4. A New Storytelling Model and Its Impact on the Industry

Hollywood and traditional studios resist AI, fearing its impact on the content market. However, Emergence views AI as a tool for expanding creative possibilities.
Unlike the traditional model, where IP is fully controlled by studios, Emergence follows an open-source approach:

Users can add new characters, stories, and artwork to the world.
Blockchain records each contributor’s work, creating a transparent licensing system.

This allows the project to adapt to audience interests, making the franchise more dynamic and immersive.

5. The Future of Emergence and Its Community

The ultimate goal is to build a global IP brand, where fans can actively shape and engage with the universe.
Over the coming years, Emergence plans to release comics, audio series, and eventually a full-length film or TV show.
The project has already attracted over 60,000 participants, demonstrating strong community interest.

Emergence aims to become a new milestone in digital storytelling, integrating AI, blockchain, and the creator economy to build a vast and interactive universe.