StoryProtocol
December 28, 2024

Squeeze AMA: ꧁IP꧂ Series 2: The Future of IP-backed Memes with Jason Zhao

The AMA covered questions about the future of IP-backed memes, their transformation into sustainable and collaborative IP assets through blockchain technologies, as well as strategies for monetization and engagement. Here are the key points:

1. The Role of Memes as Internet-Native IP

  • Content Evolution: Memes represent a new stage in the development of IP, perfectly suited for social media and blockchain.
    • Comparisons with traditional media (e.g., Disney movies) and short-form content on TikTok highlighted that memes adapt to virality, co-ownership, and contextual use.
    • Memes are becoming the foundation of a new type of franchise that can compete with traditional corporations like Disney.

2. Monetization and the Meme Ecosystem via Story

  • Ideal Model: For memes to succeed as IP, a "win-win" system must be created between meme creators and the community.
    • Example of Chill Guy: Issues arose around IP rights as the market cap of meme tokens grew.
    • Solution: Automated revenue distribution via blockchain, ensuring mutual benefits for creators and communities.

3. Agent TCP/IP and the Future of Agent Interaction

  • The Era of Autonomous Agents: It is predicted that 99.9% of internet content will be created by AI agents in the next 10 years.
    • Agent TCP/IP allows agents to exchange skills and intellectual property (IP) through blockchain.
    • Agents will be able to license IP to improve their models and monetize the assets they create, fostering an autonomous economy.

4. Risks and Long-Term Value of Memes

  • Longevity of Memes: Memes are likened to cultural "genes" that evolve and adapt.
    • Historical examples, such as McDonald's or Coca-Cola logos, show that memes can become recognizable symbols.
    • The success of Dogecoin illustrates how memes attract attention and build lasting value.

5. Plans and Strategies of Story Protocol

  • Ecosystem Growth: Story focuses on supporting ecosystem projects like Spotlight to advance memes as IP.
    • Collaborating with existing major IPs (e.g., Doge) to simplify licensing and monetization.
    • Attracting traditional IPs (e.g., Hollywood) to the ecosystem using crypto technologies.

6. Upcoming Events

  • The launch of the main network protocol (mainnet) is expected in Q1 of next year.
  • Announcements of integrations with major IPs are planned for the next three to four days.

This AMA emphasized the potential of memes as a new type of digital asset, the support for decentralized solutions, and the role of blockchain in creating a transparent and sustainable intellectual property economy.