Full analysis of your content and visual design
Hello, Zori. I really liked your blog and I want to make it even better.
So I did a full analysis of your content and visual design with my recommendations👌🏻
To make sure you don't get lost, pay attention to the structure of this stuff:
• Avatar
• Name
• Description
• Highlights
• Stories
• Visual design and posts
- The photo is light, stands out well from competitors' avatars
- Clearly visible face, no unnecessary elements
- The photo conveys the positioning of the blog, because the blog is about positive life and the photo you are smiling
It's important to make an avatar based on association with your positioning to attract your target audience.
- It's good that you put the essence of your blog and your main positioning in the title
- It's cool that your name is in the title, because it's a blog about YOU, YOU are running it, people are communicating with YOU, so it's part of your personal brand.
You can add your city in the title, so you can be easily found by your target audience.
- Reads the essence of your profile and your positioning
- Nothing hooks the audience, no hook that will make a person want to go to the blog
- Description is not structured.
The description should preferably answer the potential subscriber's question, "why would I want to subscribe to and follow this account?"
- Although the main point of the blog is clear, but it does not reveal the line and storyline of the blog, what is it about: about your life as a fitness coach, about useful information about the sport and so on.
- Highlights don't reveal your personality.
- Lots of stories that are no longer relevant.
- Highlights covers don't help you understand their content.
Irrelevant stories in "topical stories" are when the content of the stories is not updated at all. You should remember to update them periodically and leave the most important and needed content there for the subscriber at the moment.
In your highlighters, you can add columns that reveal you as a person. Also, it would be cool to do more columns with useful information on your positioning.
Your growth points (if you improve these points, your stories will hook and engage your audience😉 ):
Only 1-3 stories per day are published. I've noticed many times on my projects the dependence of the number of stories and their reach, so I always advise to post 10+ stories (but necessarily quality and with a story).
Important: it's not the quantity, but the quality and the story. So if you can't do 10+ quality stories with a storyline every day, it's better to do 10 every other day, rather than 5 today and 5 tomorrow.
- The stories are not engaging and there is no plot.
There are no storylines that engage the audience.
Storylines are story lines from your life (it could be some situation, an event you're preparing for) that you go through with the audience.
No storytelling - your stories from your past/present/future life.
It's delivering information through stories and examples.
No audience engagement through interactive ways (surveys/questions/tests, etc.).
The longer a user lingers on stories, the greater the likelihood of high outreach. That's why it's so important that subscribers follow all of the stories from the first to the last.
- There's no definite content strategy, rubrication
And that means that the content published in stories has no purpose and doesn't make any sense for the account.
What will definitely work (and what is already important to do): Interactive stories, storytelling, stories, plot and storylines.
- No single design/audience memorable elements.
Tip: Create a design system or at least decide on a color palette of visuals and choose one font pair.
- Undisclosed personality and expertise in the storis.
You and your expertise are the most important part of a personal brand. You have to get close to your audience and bring value/interest to them through expertise.
My team and I always do a deep unpacking of personality and expertise before starting a collaboration to uncover the blogger in the content and the blog as a whole.
- Photos are lively and diverse💪🏻
- Photos are mixed with video.
- No clear visual concept, the feed is cluttered on one side
- No use of carousels, sometimes posted but not in a format that increases reach
Carousels are one of the most workable publishing formats because they provide more opportunities for user engagement and retention.
The account sometimes publishes carousels, but it's not a format that will work and increase reach:
And here's what structure works:
Slide 2: motivation to read on, introductory section
- The account lacks a clear content strategy
Posts don't come out regularly and your personality isn't revealed in them.
You need to dilute your content, the blog should show 3 lines:
These 3 lines should intertwine with each other.
- No interactives - calls to comment.
There are no attempts to communicate with the audience through comments (only calls for likes), and this is fraught with very low user activity in the profile. As a consequence of the lack of interactives, the comment rate as a ratio of coverage is quite low.
And if the answer to a question is possible in the format "yes / no" - it's not interesting for the audience, because people like to express their opinion, argue, discuss.
- As I wrote above, you need to mix 3 lines of content on the blog.
It would be cool if you wrote both helpful posts and posts with your insights, life situations, etc.
- Add your personality to the feed (storytelling, personal posts, your insights and observations, etc.)
- Write about controversial topics that will generate discussion in the comments and thereby increase their number.
Well that's it, thanks for getting to this point!
Your blog can be very cool to develop, gain an audience and monetize.
I have experience and an expert development strategy, so I'm confident that together with you we will achieve these goals. I'm looking forward to your feedback 🙌🏻