Google Alerts: why and how to use it?
In the e-commerce sector, carrying out effective monitoring is no easy task. You must be on the lookout for the actions of your competitors while keeping a constant eye on what is being said about your business on the web. If you are looking for a simple and free tool to save time and guarantee complete and reliable monitoring without having to go through a paid tool, Google Alerts is for you. We explain it to you.
How to set up Google Alerts?
Setting up Google Alerts is quick and easy. You just need to follow these few steps:
· Go to google.com/alerts
· Type the search term for tracking
· Click on "Show options" then choose the frequency of the alert. To avoid being inundated with emails, we suggest you do not exceed once a day.
- Define the source of your alerts (blogs, web pages ...) or leave the default option.
- Select the language and region concerned
- Select “all results” or “only the best results”
- Enter the email address you want to be alerted to
- Select “Create an alert”
Why use Google Alerts?
Keep an eye on the competition
By being alerted to the activity of your competitors on the Internet, you can draw inspiration from their marketing strategy. Thanks to this service, you can easily observe their practices and can adapt yours according to what seems beneficial for your brand image or your visibility. You can also find new ideas for topics for your blog.
More efficient and ergonomic than an RSS feed, Google Alerts also allows you to follow on which sites are mentioned your competitors, to then try to position yourself there in return. SEO Trainer in Lahore
Monitor potential hacks
Unfortunately, sometimes hackers get into your server and tamper with your website code to add spam links for SEO purposes. This form of hacking is one of the most common and can be harmful if not dealt with in time, however, these spam links can be lurking all over your web pages, and tracking them down is a difficult task.
To hunt these fraudulent links, you can use the operator's SITE: and OR. All you have to do is include frequent keywords in this type of spam to be alerted in the event of a problem.
For example:
Site: www.orixa-media.com “casino” OR “argent”
If you are warned of one of these spam emails, you can then use Ctrl + F to search for the keyword within your page.
Know who is talking about your brand without a link to your website
It is not uncommon for external sites to talk about you without associating a link to your site. This can pose several problems: Even if they are curious and interested, readers probably won't bother to search for your brand in Google after reading about you, when they could easily have clicked on a direct link at the time of reading.
In addition, the presence of quality external links to your website improves your position in Google search results.
The idea is therefore to create an alert on mentions of your brand and look for a link in the source code of the page those talks about you. If you can't find one, contact the author of the content to ask them to add one. This will be positive for your net linking. It's also an opportunity to thank the glowing editors by leaving them a comment!
Find sites to collaborate with
It may be interesting for your business to collaborate with new sites by posting on a guest blog. If some sites feature a “collaborate with us” section, they may receive a lot of requests like yours. However, you can try to get a guest post by creating an alert like:
- [your topic] + “collaborate with us” or “write in our blog”
To avoid drowning your collaboration request among the hundreds of other requests, you can also find other opportunities by setting up a free Google Alert on guest editors who collaborate with these sites in order to find out which other platforms they collaborate with occasionally.
Answer questions about your sector
The forums are full of questions of all kinds on all subjects. Google Alerts automates your monitoring work and allows you to obtain valuable insights from Internet users in your sector.
By setting up an alert, You can then respond to their requests, provide a price, recommend a particular product or service to them and thus make yourself known and establish a special relationship with potential customers.
Multiply your NAP mentions
The NAP mentions, in other words, the appearances of your name, address, and telephone number (Name, Address, Phone Number) are a major asset for your local SEO. To increase the number of NAP mentions of your business, Google Alerts is a powerful tool. The technique is to research the NAP mentions of your competitors in order to find new sites on which to add your own business information.
To do this, formulate a query like this:
- “Competitor's name” + “competitor's address” + “competitor's phone number”
You are now ready to carry out infallible monitoring, easily and for free, thanks to Google Alerts to gain agility in your digital presence. Need help managing your reputation in Google search results? Contact us https://www.networkstrend.com/seo-trainer-in-lahore/