Sales have been declining due to reduced shopping mall

At that time, the airless pump bottles Manufacturers court documents specified the acquisition agreement in detail: the purchase price ultimately depends on the number of customers in Bon-Ton's beauty customer data assets. Bon-Ton Stores was established in 1898 and has 267 stores in 26 states in the United States. L'Oréal Group will acquire the beauty customer data assets of the bankrupt American department store chain

The Bon-Ton Stores Inc for nearly US$313,000. L'Oréal Group said that the acquisition of the data asset will help the group keep in touch with Bon-Ton’s old customers, allowing them to continue to buy products from brands such as L’Oréal Group’s Lanc?me (Lancome), while attracting those interested in beauty products. Then in April, Bon-Ton announced the closure of all stores. As early as last year, Bon-Ton appeared on the P Global Ratings list of high-risk companies with negative outlook. In addition to the stores of the same name, it also includes Bergner’s,

Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers, which were acquired in 2015. For the L'Oréal Group, North America is the second largest market after Western Europe. In the Bon-Ton IP auction held in July, L'Oréal Group was the highest bidder for the company's customer data assets. In the past few years, the L'Oréal Group has made multiple acquisitions in the North American market, including cosmetics brands IT Cosmetics, Urban Decay,

NYX, professional Zhejiang Jinsheng New Materials Co., Ltd. brand Pulp Riot, and three cosmeceutical brands CeraVe, AcneFree and Ambi under Canadian pharmaceutical giant Valeant . Take the number of all customers. If the number is less than 894,000, then the final purchase price of L'Oréal is 35 cents multiplied by 35 cents. In the first half of 2018, L'Oréal Group's North American market sales reached 3. In recent years, Bon-Ton's sales have been declining due to reduced shopping mall traffic, fierce competition in the industry and the impact of e-commerce