The Major factors driving the growth of the Native Advertising

One of the key factors bolstering the global native advertising market is that these advertisements are less disruptive/intrusive as compared to banner ads. Further, native advertisements blend in more clearly on mobile devices. Also, due to the increasing trend of mobile internet, native advertising has proven to be more effective for marketers and global brands seeking to expand their client base. With the rising number of smartphone users worldwide, the influence of native advertisements is also anticipated to expand, which will propel the native advertising market. Also, owing to the above-mentioned benefits several companies are willing to advertise via this medium, which is expected to support the growth of the global native advertisement market during the forecast period.

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Native advertising is paid ads that are designed to match the form and factor of the media format in which they appear. These advertisements are often found on social media feeds, or as recommended content on a web page. Unlike banner ads or display ads, native ads do not appear like advertisements. Rather they appear like a part of the editorial flow of the page. The basic to native ads is that it is non-disruptive. In the recent past, native ads have gained huge traction owing to the benefits of this innovative advertising experience.

Key companies

AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc.

The "Global Native Advertising Analysis to 2027" is a specialized and in-depth study of the native advertising market with a special focus on the global trend analysis. The report aims to provide an overview of native advertising with detailed market segmentation by type and platform. The global native advertising expected to witness high growth during the forecast period. The report provides key statistics on the status of the leading native advertising player and offers key trends and opportunities in the native advertising.