The increasing number of mobile applications is the primary factor that driving the growth of in-app advertising market. The growing popularity of e-commerce and a rapidly growing trend of online advertising are further propelling the market growth. In-app advertising provides enhanced consumer experience than display advertising, which accelerates the growth of the market. An increasing number of the smartphone are led to increasing use of various mobile application that is expected to drive the growth of the in-app advertising market.
In-app advertising is an effective way of advertisement, in which app developers get paid for advertisements within their mobile apps. People spend more time on their smart-phone is also a growing demand for the in-app advertising market. In-app ads are scaled to fit the screen and look better, thereby improving the overall engagement of the user, hence increasing demand for the in-app advertisement that fuels the growth of the market. In-app advertising allows advertisers to reach consumers with pinpoint accuracy; thus, it is an efficient and dynamic marketing channel among the various agencies that grow the demand of the in-app advertising market.
Amobee, BYYD, Chartboost, Facebook, Flurry, Google LLC, InMobi, Microsoft Corporation, Tapjoy, Verizon