Location Based Advertising is most powerful impact on viewers

The rapidly increasing digitalization across industry verticals, increasing utilization of consumer data by marketers, and growing penetration of internet & GPS enabled mobile devices are some of the major factors driving the growth of location-based advertising market. Moreover, the cumulative use of social media by consumers and the swing of marketers from traditional banner advertising to digital platforms have is anticipated to fuel the LBA across industries.

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Location-based advertising is a kind of advertising that assimilates mobile advertising with location-based services. Regulatory measures to guarantee consumer safety, the proliferation of new data sources, and developing a methodology for marketing purposes is predicted to promote location-based advertising market growth over the forecast period.

Foursquare, Gimbal, Google Inc., GroundTruth, IBM Corporation, LEAP, LocationGuru Solutions Pvt. Ltd, Near Pte Ltd., Targetoo, Telenity