Digital Marketing Software: The rising use of social media are encouraging

The beginning of social media has intensely enabled organizations to rise customer engagement through influencers, allowing organizations to involve in content-driven publicity. Also, the on-going innovations in digital marketing technologies such as virtual influencers and its following applications in the retail industry are likely to fuel digital software market growth. The rise in adoption of Voice of the Customer (VoC) techniques such as online-hosted customer communities that defines a customer's preference for future products is likely to raise the demand for the digital marketing software over the forecast period. Also, the outbreak of COVID-19 has positively impacted the digital marketing software market owing to the increasing social media marketing activities among industries such as automotive, BFSI, education, and healthcare.

The software can combine several digital content delivery platforms so that organizations can plan, design, and implement marketing campaigns on their own. The software is used by companies to perform an in-depth and real-time analysis of campaigns. The propagation of the internet and the rising use of social media are encouraging companies to rise their spending on creating interactive and intuitive digital content for marketing purposes. This, in turn, is likely to drive the digital marketing software market over the forecast period.

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