Marketing cloud platform increasing usage of social media advertising

The major factor fueling the marketing cloud platform market is the increasing usage of social media advertising. In the current scenario, social media has captured the entire internet and the usage of the same is constantly surging at a significant rate. Various industries across the globe are increasingly inclining towards advertising and marketing their products, solutions, and services through social media as this platform is the easiest to reach a large portion of the population at a minimum time. Additionally, the upward trend in the adoption of content marketing around the world is also facilitating the marketing cloud platform market players to easily capture the market in recent times. The marketing cloud platform market is poised to surge in the coming years as several artificial intelligence companies are innovating solutions of digital marketing, which is expected to help the digital marketers to increase their advertising capabilities.

Get PDf Brochure @ Click Here

Marketing cloud platform enables the end user to manage and maintain marketing relationships with their customers. The platform integrates various solutions with an aim to enhance customer relationship management. The penetration of smartphones among all age groups in the developed regions as well as developing countries are fueling the demand for marketing cloud platform market as these platforms enables the end user companies to market their products and services easily through smartphones.

Adobe, Fico Issac Corporation, IBM Corporation, Infusionsoft, Oracle Corporation, Salesforce, SAP SE, SAS Institute Inc., Selligent Marketing Cloud, The Nielson Company (US), LLC