October 16, 2020

Big Data in E-commerce to their businesses positive response across industries

With the growth of online shopping, e-commerce, and high competition for customer loyalty, retailers are the major factors driving the growth of big data in e-commerce market. The application of big data in E-commerce allows businesses to get access to large volumes of data that they can use to redesign their procedures, actions, and maximize revenue generation. Companies these days are already vigorously using big data to study customer purchase patterns and preferences and to restructure their offerings to drive up sales, which will thereby boost the growth of the big data in e-commerce market.

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The analytical competencies of big data have had a positive response across industries, including the E-commerce industry. Online retailers involve in developing services to link big data analytical tools to their businesses to total the resultant benefits. The use of big data in e-commerce simplifies and advances business performances by allowing companies to analyze historical trends and current consumer behavioral patterns and thereby offer improved and more modified products. The increasing demand for big data in e-commerce sector is expected to boost the growth of the market in the forecast period.

Key companies

Amazon Web Services, Inc., Data Inc., Dell Inc., Facebook, Hitachi, Ltd., IBM Corp., Microsoft Corp., Oracle Corp., Palantir Technologies, Inc., SAS Institute