The Influence of Color on the Consumer’s Experience of Dark beer

Most of the beers are made with oats, wheat, or barley. These grains are roasted to different degrees. Dark beer is made by roasting these grains to higher degrees. This roasting has a significant effect on the beer flavor, and it results in a complex and rich brew. Dark beers are considered to have higher alcohol content when compared to light beer. The intense flavor of dark beer can overpower light foods and thereby making it suitable for foods, including grilled or smoked meat..

The rising demand for premium category beer is the major factor that drives the market growth, especially among the millennial customers. The millennial population is increasingly being aware of the authenticity of several kinds of beer, such as dark beer. The rising millennial population is considered to create positive impacts on market growth. According to the United Nations, it is estimated that the global millennial population will reach 1.3 billion by the end of 2030. The number of pubs and night clubs are also increasing globally, further aiding market growth. According to the Office of National Statistics, it is revealed that there are 39,135 pubs in the U.K till the end of March 2019. Moreover, the rising number of local breweries in various countries, coupled with increasing urbanization, also propels the market expansion. Breweries are hosting various types of social gatherings such as themed events and trivia nights. This is resulting in the increased sale of alcoholic beverages such as dark beer and is positively influencing the market growth.

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Key companies

Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Beavertown Brewery, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Diageo PLC, Heineken NV, Mikkeller APS, Stone Brewing Co., The Boston Beer Co. Inc.