Using separate cloud kitchen to provide more efficient delivery

There has been an increase in number of users on various social media sites with rise in internet penetration. Considering this, most of the key players in the cloud kitchen market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries to promote their product offerings. Thus, rise in use of social media marketing is anticipated to provide lucrative opportunity for the growth of the cloud kitchen market and eventually increase its customers. However, the increase in number of fine dining and quick service restaurants such as Subway, McDonald, Starbucks, KFC, Pizza Hut, Restaurant Brands International, and Dunkin Donut, are one of the major factors that hampers the growth of the cloud kitchen market. In addition, this quick service restaurant have a global presence along with high amount of liquidity owing to which smaller cloud kitchen are unable to compete with this giants. Moreover, these giant quick service restaurants have large product offering, world class infrastructure along with best food delivery services, which attracts consumers. And hence, it affects the survival of cloud kitchen in the market.

The global kitchen market size was valued at $43.1billion in 2019, and is estimated to reach $71.4billion by 2027 with a CAGR of 12.0% from 2021 to 2027. Cloud kitchens are delivery-only kitchens which can be owned by a brand or third party working with various brands. Brands which are using cloud kitchens can also operate virtual restaurant or brick-and-mortar restaurant. Moreover, on the flip side brick-and-mortar restaurants are using separate cloud kitchen to provide more efficient delivery. Furthermore, rise in utilization of independent cloud kitchens by grocery stores, restaurant brands and multi-branded restaurants have augmented the growth of the cloud kitchen market. In addition, Kroger has partnered with food delivery service ClusterTruck to launch multiple independent cloud kitchen that serve up meal delivery from central kitchens. Moreover, hectic work schedule of millennial and Gen Z along with increase in demand for international cuisines such as Korean Tacos, Butter Chicken Dosa, Ramen Burgers and others, is boosting the growth of cloud kitchen market.

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The key players operating in the cloud kitchen industry include Kitchen

United, Rebel Foods, DoorDash Kitchen, Zuul Kitchen, Keatz, Kitopi, Ghost Kitchen Orlando, Dahmakan, Starbucks (Star Kitchen) and Cloud Kitchen.