Augmented Shopping the Present and Future of Computer Vision

The need for enhanced consumer engagement and interaction while providing higher customer experience increases augmented reality shopping across different industries. AR's growing importance in the retail industry helps increase the perceived value of products and brands and thereby enhances product sales. Also, the need for a virtual product demonstration and a greater awareness of the company brand to reach a broader audience drive market growth.

Get PDf Brochure @ Click Here

Augmented shopping allows customers to engage with brands and products through digital experiences that will enable them to try out virtually, interact or customize their product; these experiences help provide more detailed, intuitive product information than standard web experience. Growing smartphone adoption and increasing m-commerce have become significant sources for implementing augmented technology to provide customers with an improved shopping experience.

Key companies

Apple Inc., Augment, Blippar Ltd, Google LLC, Holition Ltd., Imaginate, Marxent, Microsoft, PTC, ViewAR GmbH