What is E-Commerce Marketing? Platforms & Strategies

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Digital commerce platforms facilitate purchasing transactions over the Web, and support the creation and development of customer relationships across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels. Increasing preference of consumers towards online shopping is propelling the demand for digital commerce globally. Digital commerce helps organizations to generate revenue through digital channels by incorporating mobile commerce and mobile payments.

The rapid prominence of the e-commerce industry coupled with enhanced customer experiences are anticipated to be the major driving factors for the digital commerce platform market. Complex functional integrations are anticipated to pose unique challenges to the growth of digital commerce platform market in the coming years. However, the growing prominence in the developing countries would provide good opportunities to the players operating in the digital commerce platform market.

Key companies

Demandware, Digital River, HCL Technologies Limited, IBM Corporation, Kooomo, SaaS, Magento, Netsuite, Oracle Corporation, SAPHybris, Sappi Limited

The global digital commerce platform market is segmented on the basis of product type and application. Based on product type, the digital commerce platform market is segmented into Business to Consumer (B2C), Business to Business (B2B), Consumer to Business (C2B), and Consumer to Consumer (C2C). The digital commerce platform market on the basis of the application is classified into BFSI, retail, IT and telecommunication, travel and tourism, and others.