Comprehensive promotion of a photographer in New York
The goal of promotion is to create an automatic, turnkey flow of customers through targeted advertising, as well as to attract a warm, solvent audience and maximize profits.
What we did:
1. We prepared the landing page for traffic. We created a new, eye-catching profile header with a 40% view/subscribe conversion rate. The old header had a 10% conversion rate. We created compelling creatives.
2. We tested a huge number of offers and creatives and found the best combinations. We set up ads to attract a cold audience, and then created a retargeting campaign for people who had already watched our videos (follow-up).
3. Once we had a database of 100 numbers, we created an advertising campaign for a lookalike audience, i.e., people most similar to our clients (our hottest audience).
This way, we're hitting our target audience on all fronts.
We received 853 targeted clicks to our profile.
The system generating the customer flow has been configured.
4. We then wrote effective dialogue scripts based on the spin-selling principle to overcome all objections and persuade people to book a shoot.
5. We created a welcome direct message for new subscribers, which converted 30% of the time (3 out of 10 subscribers agreed to book a shoot). We also created a cold direct message with a 30% conversion rate. The typical conversion rate for direct messages to strangers is 5-10%. This generated additional leads.
Point B - 3-5 requests every day and 3-5 shoots per week
This is a feedback from a Russian-speaking photographer from New York
Created a system that automatically generates a flow of clients
Created an additional flow of clients through direct mail
Improved the sales and follow-up process to maximize profits
$328 spent on advertising
20 shoots completed
$4,000 earned
If you want similar results, contact me. My fee is $250 for 15 days of advertising. As a bonus, I'll provide detailed instructions on how to process incoming requests.