637 leads for coffeeshop with advertising payback of more than 100%

My name is Nikita, I am a targetologist and head of a traffic agency with more than 5 years of experience, and in this article I will talk about a case study - a coffee shop in South Africa, Cape Town. We launched targeted advertising on Instagram and ran it for 1 month

In business, numbers are everything, so let’s get straight to the point:

- Advertising budget $600
- Instagram subscriptions 767 pcs for $0.78
- 637 applications for $0.92
- Purchases 95
- Average check 30$
- Revenue $2850
- Profit from sales $1910
- Net profit (including advertising costs) $1310
- ROI 118%

These are the numbers we got for the first month of cooperation. I consider these results very powerful, since in this type of business the client’s LTV also plays a huge role. If the product is good, then we pay for the client once, but he goes to the store and buys an unlimited number of times. Therefore, the payback of such advertising at a distance is much more than 100%

For cooperation, write to telegram @nicktarget