Targeting case: 110 real estate sales in Dubai for $45,000,000
Greetings! My name is Nikita. I am a traffic team leader with more than 400 successfully realized projects for the last 5 years. I specialize in the UAE and European markets. In my work I apply a scientific approach to creating advertising creatives - neuro🧠targeting. Read to the end and find out how it can help you reach the numbers described in this case study.
Without further ado, let's go straight to the figures that resulted from a year of work with a real estate agency in Dubai. Advertising was run mainly in English for the UAE and Europe
Qualified leads received: 2120
I am attaching screenshots from the ad account below as proof. There are only 5% of all advertising campaigns, there are a lot of them accumulated over the year and they do not fit on the screenshot. You can also see the costs in the bottom right corner.
The advertising budget is really impressive, but we did not immediately reach such volumes. This is the sum of expenses for a year. We started out testing the first launches for $50 a day, found working combinations of audiences and creatives, and further increased our turnover
Further we will analyze in detail, due to what elements of the launch system such a result was obtained
1. Insight and Experience. I've realized hundreds of thousands of dollars of advertising budget for my clients over 5 years of experience. I can see in advance what will go well in targeting and what will not work. For any niche I have already tested ads and audiences, so I don't need to spend time and money on hypothesis testing
2. A scientific approach to creating ads. I use neurotargeting technology, it is a technique that allows you to use special chips in advertising to influence the brain of the person who watches it, to capture his attention and bring him to the desired target action, that is, to leave an application. It may sound cruel, but real estate is a super competitive environment, here we fight for the attention of customers, so all methods that allow you to break through the competition are good
3. An experienced sales team that processed requests within 15 minutes as soon as they arrived. It is also important to give timely feedback on the quality of leads, in order to keep a finger on the pulse and carry out optimization
4. I am an official Meta partner and I have agency advertising accounts with no limits and no blocking, as well as personalized support that solves any issues lightning fast. All this allows me to pour huge volumes of traffic without interruptions
5. My team. Of course, I am not a robot, but a human being, so in order to keep such volumes I have a team of 5 people who help me. At the same time, I control each project myself.
If you are interested in the results and my approach to work, you can contact me for further cooperation