September 23, 2020

Cosmetic Contact Lenses Market By Component, Deployment, Application and By End User With Forecast 2027

Cosmetic Contact Lenses: Introduction

  • Cosmetic contact lenses are available in many colors in the market. These lenses are designed to intensify or change the eye color.
  • Large number of consumers use cosmetic contact lenses during theatrical activity, Halloween, and during other events where colored eyes are required. In most countries, consumers need a valid prescription to purchase cosmetic contact lenses, even if they are buying zero power products.

Key Drivers of the Global Cosmetic Contact Lenses Market

  • Increasing adoption of cosmetic lenses coupled with growing fashion trends are majorly driving the growth of the market. Availability of stylish products in local markets with different attractive shades, colors, and textures to enhance eye appearance is working as a favorable factor for the cosmetic contact lenses market.
  • High social media penetration coupled with high investment in search engine optimization and social media optimization by key market players are expected to boost the market growth in the coming years.

Availability of Contact Lenses with Multiple Colors to Create Significant Opportunities

  • Key companies have started offering multiple colored contact lenses (hazel, blue, violet, green, grey, brown, and amethyst) which attracts more customers to purchase their product. Growth in the eyewear industry is also set to create new opportunities in this market.

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Increasing Manufacturing Cost to Hamper the Global Cosmetic Contact Lenses Market

  • Change in raw material cost and high manufacturing cost are major challenges in the cosmetic contact lenses market. Excessive risk pertaining to sensitive eye wear products may slow down the market growth.

Europe Accounted for Highest Market Share

  • Europe was the market leader in the cosmetic skin care market in 2018. High demand for fashion and apparel in key markets including Germany, France, and the U.K. is propelling the market growth. Cosmetic contact lenses have huge acceptance among movie actors, fashion models, and singers. Millennial population prefer to use this product to enhance their fashion quotient which is expected to augment the growth of the Europe cosmetic contact lenses market over the forecast period.
  • The market in Asia Pacific is expected to grow at a higher pace in the coming years. Significant adoption of this product in China, India, Taiwan, Japan, and South Korea is driving market growth.

Key Players Operating in the Global Market

The global cosmetic contact lenses market is fragmented in nature. Large number of small-scale manufacturers are present in this market. Key market participants are signing strategic partnerships and engaging in mergers and acquisitions to consolidate their presence in the global market. Moreover, cosmetic contact lenses companies are investing in infrastructure improvement to compete in the market. Key players operating in the global cosmetic contact lenses market are listed below:

  • CooperVision
  • Johnson & Johnson Vision Care
  • CIBA Vision
  • Bausch & Lomb
  • GrandVision
  • InnoVision Co Ltd
  • Novartis
  • QualiMed
  • Viewell Inc.
  • Lagado Corp.
  • Metro Optics
  • Maxvue Vision
  • Jilin Realcon Contact Lens Co. Ltd.
  • Beijing Realcon Optical Lens Co. Ltd.
  • Guangzhou Winis Import & Export Co. Ltd.

Global Cosmetic Contact Lenses Market: Research Scope

Global Cosmetic Contact Lenses Market, by Product

  • Colored
  • Circle

Global Cosmetic Contact Lenses Market, by Type

  • RGP
  • Soft Contact
  • Hybrid Contact

Global Cosmetic Contact Lenses Market, by Metal Type

  • Hydrogel
  • Polymers

Global Cosmetic Contact Lenses Market, by Distribution Channel

  • Optical stores
  • Independent brand showrooms
  • Online stores
  • Retail stores
  • Others

Global Cosmetic Contact Lenses Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?