In-car Display Screens Market Analysis & Forecast with 2020

In-car Display Screens Market: Introduction

Rise in requirement for multifunctional devices in a vehicle cabin results in increase in demand for in-car screen displays. Technological advancements in electronics including innovation of touch screen displays have enabled automakers to embed touchscreen displays into vehicles. Theses displays incorporate multiple features including FM controls and AC controls in a single device which reduces the cost of vehicle manufacturing for automakers.

Key Drivers of Global In-car Display Screens Market

Increase in need for safety and security drives the demand for in-car display screens. For instance, in-car displays have enabled consumers to have a better control over vehicle security. Vehicle driver can lock a vehicle from inside from a single display. This ensures locking of all the doors and reduces probability of accidents.
Rise in demand for in-car accessories that help save space in a vehicle is likely to propel the expansion of the global in-car display screens market. For instance, demand for sun visors incorporating infotainment displays is rising as they offer not only protection from direct sunrays but also enable occupant to access news, television, and music system using a single screen.
Bigger, higher resolution, and curved displays are in demand since they offer more immersive user experience while enhancing the car manufacturer’s brand. For instance, Visteon designed larger displays. The surface of these larger displays may sweep across the entire dashboard. These displays are equipped with photo-realistic color rendering and contrast technology and offer design capabilities including freeform shapes, flowing curves, and slim profiles.
In-car displays enhance the interior aesthetics of the vehicle. For instance, head-up displays (HUDs) developed by Visteon Corporation is an assembly of large, curved displays with enhanced visuals. Furthermore, Visteon’s next generation cockpit displays are curved and offer high resolution at much larger sizes than current displays. Demand for vehicles with enhanced visuals from the youth population is expected to drive the global in-car display screens market.

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Flexible Displays to Offer Lucrative Opportunities for Global In-car Display Screens Market

Technological advancements have enabled the companies to produce foldable touch screen displays. For instance, Samsung has developed a foldable OLED display which has enabled the company to produce a foldable smartphone, which was launched in 2019. Similarly, FlexEnable Limited has developed flexible displays for automotive, which offer lucrative opportunity for designing and developing vehicle cabin anew. Furthermore, Faurecia’s innovative cockpit may shape designing of vehicle cabin in a new direction, enabling installment of multiple functions on a single display. All these aforementioned factors are indicating new opportunities for global in-car display screens market.

North America and Europe Together to Dominate Global In-car Display Screens Market

Economically developed countries in North America and Europe region including the U.S., Canada, France, Norway, and Germany have well-established research & development organizations. Furthermore, several OEM manufactures have production facilities located in North America and Europe. For instance, Visteon Corporation, Robert Bosch GmbH, Harman International Industries Inc., and Garmin have well-established supplier and consumer network in North America and Europe. These aforementioned factors are likely to propel the in-car display screens market in North America and Europe.

Key Players Operating in Global In-car Display Screens Market:

The global in-car display screens market is highly concentrated with top manufacturers. A few of the key players operating in the global in-car display screens market include:

Visteon Corporation
FlexEnable Limited
Mitsubishi Electric Automotive America
Robert Bosch GmbH
Teletrac Navman Group
TransCOR Information Technologies
Xenarc Technologies Corp.
Garmin
Denso Corporation
Alpine Electronics Inc.
Harman International Industries Inc.
Panasonic Corporation
Pioneer Corporation
Aptiv PLC
BOSE
Kenwood

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Global In-car Display Screens Market: Research Scope

Global In-car Display Screens Market, by Vehicle Type

Passenger Vehicle
Commercial Vehicle

Global In-car Display Screens Market, by Propulsion Type

Gasoline
Diesel
Hybrid
Electric

Global In-car Display Screens Market, by Application

Dash cams
Infotainment Devices
Head-up Displays (HUDs)
GPS Navigation
Other

Global In-car Display Screens Market, by Sales Channel

OEM
Aftermarket

Global In-car Display Screens Market, by region

North America

U.S.
Canada

Europe

Germany
France
U.K.
Italy
Spain
Russia & CIS
Rest of Europe

Asia Pacific

China
Japan
India
ASEAN
Rest of Asia Pacific

Latin America

Brazil
Mexico
Rest of Latin America

Middle East & Africa

GCC
South Africa
Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

North America
Asia Pacific
Europe
Latin America
The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?