July 17
Mānuka Health
I would like to present a few ideas and realizationds of how the product could be shown:
- Realistic short narrative. Here we show a short story about honeybees in a New Zealand forest collecting pollen and then making honey from it. The style can be ultra realistic with lots of close-ups, or a little magical, where the palette will be more in blue colors, there will be an amount of luminous elements and particles.
- Product video in the classic way. We show the product from different angles, emphasize its advantages, we also can use metaphors.
- Abstract style. Something medium or cartoon style. We use natural elements (flowers, bees) but do not create complex realistic scenes or design them more cartoonishly or stylized way. We can show the product from different angles in abstract scenes or a short story in cartoon style.
Here are more details about each option with examples and references.
1. Realistic short narrative
The structure of the story is approximately as follows: we see a beautiful forest (for example, at dawn), bees fly in it and start collecting pollen from flowers, then the pollen is transformed into honey, at the end we see a jar of honey on the background of the forest.
2. Product video
3. More abstract style
Love story of the bee and the tree.
The narrative is similar to the first variant discussed above:
- the bee flies through the forest and meets manuka three
- she flies up to the flowers, contact occurs, accompanied by bright flashes and particles.
- the bee circles in a dance among the manuka three flowers and pollen particles.
- the pollen is converted into streams of honey.
- (optional) a jar of honey against the background of a manuka tri and a hovering bee.
A jar of honey appears from a blooming flower
Below are vizual examples of how this might look like
VFX
Also wanted to separately mention VFX clips, where the filmed video footage integrated 3D graphics, such clips are now popular and have viral potential.