VOGUE FEATURE – ETHNIC ELEGANCE

– Aaliya Panju, Trivium PR

Style, eloquence and superior craftsmanship, 3 traits that fine describe clothing label ‘Varsha’. Catering to the modern-day girl of these days, the brand is devoted toward growing an impactful exchange in the Indian womenswear space. For a emblem that started out because the distributor of shirting fabrics in Chennai in 1993, loads has modified within the trajectory of womenswear logo Varsha. The founder, Sri Gopal, a textile businessman, started Varsha to cater to the ever-evolving fashion tendencies until his sons, Rahul and Yashraj took over and persisted the legacy. Inspired through his father’s imaginative and prescient and at the side of the steering and mentorship of his older brother, Yashraj who sits at the helm of Varsha, grew the enterprise to an entire new top with his discernment and ardour for creating an impactful alternate within the Indian womenswear area.

In an age wherein the division of girls’ clothing has been widely governed by using westbound traits, Varsha’s power and precise selling point is that their ethnic wear designs are as steeply-priced as they're individualistic. Catering to the discerning female of these days, the garb label stands proud for his or her progressive ethnic put on that completely fuses culture with current tendencies whilst being extremely price-powerful.

Cutting-area discoveries are feature of Varsha as a emblem, where the use of latest-age digital and digital era has been delivered into the lengthy-established Indian style discipline. Every garment provided to the patron is the end result of an in depth and complete processed printing approach.

Putting emphasis at the exceptional of services furnished via Varsha, Yashraj says, “This vision was added to existence via non-stop, regular and tireless truth-findings in conjunction with trial and mistakes. Through the sporting ahead of this vision, Varsha has been capable of propel a storm in the marketplace, retreating with avant-garde and inventive tactics.”

“Build your legacy & watch it flourish.” – Sri Gopal Bhaiya

“Use your visionary Compass to achieve your goals” – Yashraj Bhaiya

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