GQ FEATURE – Adding oomph to Ethnicity – Aaliya Panju, Trivium PR

An essence rooted in way of life, with eyes set firmly on the future – that’s what Indian ethnicwear label ‘Varsha’ is all approximately. Founded by way of Sri Gopal and helmed by his sons Yashraj and Rahul, Varsha offers the female of nowadays timeless traditional styles infused with a hint of modern-day elements. When you suspect of women’s fashion, it’s a herbal extension to assume that women are the faces behind the label. And this is honest, given that women, in any case, understand their bodies pleasant and know what flatters which body form and type. But providing a refreshing take on Indian womenswear is fashion label Varsha.

Founded as a distributor of shirting fabrics in Chennai within the early nineties via textile businessman, Sri Gopal, Varsha has advanced underneath the capable watch of his sons, Yashraj and Rahul, who've, collectively, moulded the label into one which spells grandeur and elegance in identical measure.

At a time whilst the market is increasingly looking to the West for fashion thought, Varsha has made the formidable selection to persuade the other way, focusing entirely on ethnic Indianwear, giving it a present day spin and remodeling it into a elegant style announcement.

Oozing beauty even as preserving versatile appeal, conventional Indianwear has loads to offer the cutting-edge Indian female…and Yashraj and Rahul had been brief to understand this. Thanks to their recognize-hows with age-vintage layout techniques and keen insights into the cutting-edge technological trends inside the fashion industry, the label has advanced to carve a gap for itself in the Indian style industry by using presenting apparel that showcases the great of creativity and innovation. Cutting-aspect designs and expert craftsmanship at least expensive charges are mainstays of Varsha’s clothes, which give the discerning wearer a exceptional form of cutting-edge luxurious interwoven with familiar consolation.

Under the expert guidance of his father and older brother, today, Yashraj sits at the helm of Varsha. Always on pinnacle of the freshest style tendencies – not to say, the brand new in virtual tech – Varsha is the style label for the female of these days, who enjoys creating a style statement that’s all her own, without compromising on consolation.

Looking at Varsha’s fantastically crafted services, it's far obvious that the three men at the back of the fulfillment of the emblem have a complete knowledge of both the Indian style marketplace and the Indian woman…some thing that displays in their label’s apparel.

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