Press Release for “Endless Search” Fall-Winter Collection 2022
On September 15th, the Austrian clothing brand NRK87. presented its new collection of clothing called "Endless Search" for the Fall-Winter season of 2022.
NRK87. “Endless Search” Fall-Winter 2022
NRK87. clothing is minimalistic, where technology, fashion relevance and principles of sustainable development intersect. High-tech fabrics, integrated GPS and NFC (near field communications) labels, unique color solutions, and natural graphics create a ready-made positive environment for the self-realization of those who truly care. For those who are looking for themselves, and responsibly and consciously relate to our planet. For those who believe in technology, and also for those who dream of walking on Mars.
The new clothing line NRK87. has been created based upon tech wear, where the current design, in conjunction with various production solutions, allows you to use the brand's clothing even during the most volatile and extreme weather conditions. Jackets withstand immersion in water and temperatures down to -30°C (minus 22°F). Almost all of our clothing lines use hidden magnets instead of heavy zippers and Velcro, facilitating access to pockets. The colors of the collection "Endless Search" are natural, native pastels and emphasize the philosophy of the development of technological progress as being inseparably connected with nature, the world, the cosmos, and the entire Universe.
All items from the new collection are distinguished by being produced in a limited edition, corresponding to the slow fashion ideology of the brand. In each item it is noted that it is one of 30-50 copies produced for the entire world. Followers of NRK87. tend to be millennials of larger cities with an active lifestyle and who follow progress and fashion, care about the planet, and their own health and wellbeing. They are open and trust new technology and feel a connection with the cosmos. They are people who prefer comfort, quality, and originality in everything.
All items of the NRK87. collection “Endless Search” for Fall-Winter 2022 are being released in a limited edition. You can find and purchase your exclusive item in the catalog on the brand's website: https://nrk87. com/ru/catalog/collection-2021
"We have combined natural fabrics with high-tech fabrics. In fact, we’ve created a synergy between street style and technical clothing, and this is one of the main features of the NRK87. collection. The brand has a leading identity and genuine objectives related to Mars, a number of which are already being carried out. More details about the implementation of the Mars missions can be found on the official website of the brand. All clothes have verified details where there are no random elements. Starting with the cord for hanging sewn into the jackets, which is made of climbing fabric, and then ending with GPS devices built into the collection. Each item in the NRK87. collection is an exclusive limited edition. We do not maintain huge factories and do not place orders in large workshops. All NRK87. items are created by a small team of professionals. We do not use more materials than is necessary, and do not waste the resources of our planet, nor use any harmful technologies."
Eric Ambar, creative director of the brand.
The “Endless Search” Collection
Collection line. From 20 to 30 pieces for each model.
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The black ruler of heavy and dense cotton is an allusion to outer space. Graphics on the back are a call for cooperation in space exploration.
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Tai-dai colors in this line symbolize the diversity of cosmic bodies.
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White as an inversion of black and lifeless space. Cold darkness, or a blank slate and a new beginning? And yet, white is the color of the spacecraft’s outer covering.
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Collection line. From 20 to 50 pieces for each model due to the complex, handmade production.
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The designer clothing brand NRK87. is part of the ecosystem of the international investment company Freedom International Group and is under its direct management. The Freedom Group ecosystem is expanding and being developed in 17 countries including the United States, Hong Kong, Vietnam, and a number of European countries. The company's investment portfolio includes 48 projects, the total value of which is estimated at 2.5 billion dollars. The president of Freedom International Group is Narek Sirakanyan.