LEAFES project.
Your investment in a rapidly growing market capitalizing on the implementation of a Digital Platform (Market Place) for Smart Garments and Innovative Fabrics sale and distribution.
Market value is greater than $10B with an estimated 20% CAGT.
Project Overview.
Markets: Singapore, Asia, USA, Canada, Europe, Middle East. Segments b2b и b2с.
Main b2b focuses: safety provision in high-risk environments, employee endurance improvement, health status monitoring, injury and death prevention.
Since 2017, several Fashion Tech projects have been launched under the LEAFES brand: private jet crew equipment (Gazprom affiliate firms), C-Level executive clothing for IT and Telecom companies (Rostelecom, Red Mad Robots).
Since 2020, LEAFES has launched a number of pilot projects in USA in the field of new fabrics and technologies for both B2B and B2C sectors.
1. Graphene enforced equipment for airlines. https://leafes.pro/uniformsleafespro/
2. Digital- garments https://love.leafes.pro
3. Eco-fur coat collection made from hemp fibers.
4. Thermal rescue suit for Arctic icebreaker workers. (a joint project with VOIR - Russian Society of Inventors)
- Founder (CEO)- Olga Zhirova. Special Degrees in Fashion Design and International Relations, fluent in 4 languages, experience in international projects, both corporate and startups.
- Co-founder (CTO)- Alexey Poimtsev. Founder and CEO of Progress Engine – An IT Company (RF, Poland). Together with his team Alexey successfully completed more than seventy IT projects for corporations and medium-size companies.
- Production partner - Anna Krass. More than 10 years of leadership in garment production. Special Degree in Economics, fluent in English. Experienced project leader.
Over a long period of time, we’ve been building up our expertise, keeping track of the latest trends, noting unsolved issues faced in Fashion Tech & Robotization, New Materials, AI industries and ESG.
Based on our personal experience, experience of our colleagues, collected intelligence, conducted interviews with the industry professionals, we’ve identified the following “stoppers” (problems) in the development of SMART GARMENTS projects.
- High Cost & Long term of product development
- Capability to reach very few clients in a single market (1-2 clients)
- Large cash gaps between production and sale of a product
- Lack of project funding
- High risk of loss of work results due to external changes
- Expensive relocation to other markets (for example: Russia-USA)
Gartner predicts global spending on wearable devices will reach $ 81.5B in 2021, smart clothes alone are greater than $ 1.5B.
Smart textiles market est.- $ 6.6B by 2026.
North America has the largest market share.
The following key players are already on the smart textile market:
DuPont (USA), Alphabet (USA), Jabil (USA), AIQ Smart Clothing (Taiwan), Sensoria (USA), Gentherm (USA), Interactive Wear (Germany), Outlast Technologies ( USA), Adidas (Germany), Hexoskin (Canada), TenCate (Netherlands), Clim8 (France), Nike (USA), Sensing Tex (Spain), Thermosoft International (USA), Milliken & Company (USA), Applycon (USA) ), Peratech (UK), CHARNAUD (South Africa), Footfalls & Heartbeats (UK), Volt Smart Yarns (USA), Samsung (South Korea), Ambiotex (Germany), Microsoft (USA) and LifeSense Group (Netherlands).
Based on our expertise and the first conducted interviews with market representatives, we have several hypotheses on the solutions for all sides of the market.
1. We believe that introduction of an IT Platform (a marketplace) as a “Fast Track” technological solution for transactions between vendors and buying companies on the global market will increase the opportunities and the number of transactions.
To validate it, we plan to interview 30-50 respondents in order to measure the degree of importance of their decision to cooperate with the platform or not. We’ll consider it a success if 70% of the target audience is identified.
2. We believe the ability to track order fulfillment status, implementation itself and implementation feedback and/or use of smart clothes in production should make it possible to better predict and, therefore, better plan for the more precise number of transactions, product changes and overall better shape the process of smart clothes consumption by enterprises.
To validate it, we plan to interview 30-50 respondents in order to measure the degree of importance of their decision to cooperate with the platform or not. We’ll consider it a success if 70% of the target audience is identified.
3. US insurance companies (Farmers Group, AAA, State Farm, Geico, Travelers) are ready to buy batches of smart clothes for their corporate clients’ employees to reduce financial and reputational risks amid the effects of the pandemic.
This hypothesis was identified during interviews conducted with California insurance brokers. Further confirmation is still required by a larger number of respondents. We plan to conduct another 30 interviews with analysts and with insurance companies’ C-Level executives responsible for strategic decisions.
4. We believe that having a large number of vendors on a single platform will enable a faster and more efficient selection of ‘Jobs To Be Done’ solutions in the form of vendor collaborations.
To validate it, we plan to interview 30-50 respondents in order to measure the degree of importance of their decision to cooperate with the platform or not. We’ll consider it a success if 70% of the target audience is identified.
5. We believe the addition of investment tools by investors on the platform meant for actual transactions between vendors and buying companies will increase the chances of project implementations in general and also reduce investment and production risks.
This hypothesis was acknowledged during interviews conducted with venture capitalists in California. However, further research involving a larger audience is still required. We plan to conduct another 30 interviews with analysts and with insurance companies’ C-Level executives responsible for strategic decisions.
Current project status.
1. Identify current problems of the three existing Target Audiences. Those problems are related to safety, uniform order and further employee uniform operation.
2. Discover and/or confirm the values for each target audience from digital Tech/IT solutions.
3. Validate the current hypotheses for each Target Audience - figure out how digital solutions can help achieve their goals and simplify their lives overall.
4. Create a Map for the smart clothing and textiles market and for other segments.
Target Audiences.
Investor page.
We accept investments starting at $50K with estimated project evaluation at the MVP stage of over $15M.
Investment distribution at the Customer Development stage:
1. Audience surveys, data collection and analysis, paid industry research
2. Attending the Technology Forum in Dubai
3. Our own Smart Suit Prototype development
4. Mathematical modeling based on collected MVP data
Duration of the current stage: up to 4 months.
Format of the agreement: SAFE agreement for the American corporation Leafes Corp. in Delaware (USA).