Online Clothing Rental Market to rise to USD 3.55 billion by the end of 2030
The Global Online Clothing Rental Market size is estimated to be USD 1.22 billion in 2019 and is predicted to reach USD 3.55 billion by 2030 with a CAGR of 10.2% from 2020-2030. Online Clothing Rental is a service by which individual can rent clothing items for the predefined period of time. These services are mostly helpful during wedding functions, theme parties, photo shoots and others. The people are getting well aware with the latest fashion trends but lack of sufficient financial resources allows people to make use of inline clothing rental market. Online rental clothing is the cost effective solution to get the required dress in the budget.
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The fast changing trends in the fashion industry and constant increase in the internet penetration coupled with cost effectives associated with the renting clothes and be in the fast changing fashion trends are expected to drive the growth of online clothing rental market.
There are various others factors such as increase in e-commerce and experimenting with the fashion brands and looks are expected to gain traction. Moreover, increase in film and television industry which require clothes for limited time period are also expected to fuel the growth of online clothing rental market. However, limited availability of sizes, improper regulation and lack of social acceptance are expected to inhibit the growth of online clothing rental market. The innovative methods such as live chats with the fashion designers and availability of various sizes for the same clothes are expected to create lucrative opportunities in the near future.
Market Segmentations and Scope of the Study:
The global online clothing rental market share is analyzed on the basis of product type, demography, and geography. On the basis of product type, the market is segmented into Western wear, ethnic wear, and others. On the basis of demography, the market is divided into men, women and kids. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.
Geographical Analysis
North America represents the increased adoption of online clothing rental market and expected to contribute the major market share over the forecast period. The increase in theme parties and events which require specific dress such as Halloween and others which require clothes for limited time are expected to support the growth of online rental clothing market.
Asia Pacific is expected to develop rapidly over the forecast period due to the presence of developing economies which was further added by the increase in promotional activities and increase in government initiatives to promote entrepreneurship are expected to fuel the growth of online rental clothing market.
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The online clothing rental market is fragmented and highly competitive, consists of a few players. It involves the companies, such as Poshmark, Dress & Go, Etashee, Envoged, Rent the Runway, Secoo Holdings Ltd, GlamCorner Pvt Ltd., Elanic Services Pvt Ltd., and Secret Worldwide among others.
Various development has taken place in online clothing rental market. For instance, in May 2019, Secoo Holding Limited, Asia's largest online integrated upscale products and services platform, today announced that it has signed a Business Cooperation Agreement with Spring Studios and Spring Place (“Spring”). Spring Studios is an innovative agency creating communications for fashion, beauty, lifestyle and luxury brands, and home to some of the most prestigious and innovative events in New York and London, such as New York Fashion Week and Tribeca Film Festival. Since its inception, Spring has created a space for leading designers from Calvin Klein, to Diane von Furstenberg to showcase their work during New York Fashion Week.