July 30, 2020

Green Data Center Market 2018: Historical Analysis, Opportunities, Latest Innovations, Top Players Forecast 2023


In the era of high energy consumption, green data centers are a viable solution to bank on by industries globally. Green or sustainable data centers are facilities which make use of servers to cut down on energy expenses and save expenditure costs for companies. The global green data center market report by Market Research Future (MRFR) stresses on its phenomenal growth keeping in mind the various economic and social factors.

Key Players

Prime players include Huawei Technologies Co. Ltd., Schneider Electric, NEC Corporation of America, HP Development Company, ABB Group, Hitachi, Dell Corporation, IBM Corporation, Cisco Systems, and Fujitsu. Other players in the market include CenturyLink, China Telecom, Equinix, Inc., NTT Communications, and Digital Realty Trust.

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Market Scope

The global green data center market size can purportedly expand to USD 197.72 billion by 2023, as per an insightful report by MRFR. Rising consumption levels of electricity combined with high demand for energy storage management is one of the drivers of the market. The need for energy-efficient technology in the back of ascending power usage costs is expected to support the adoption of green data centers.

Incentives offered by electric utilities to companies implementing green data centers into their workfold is expected to bode well for the market. Policies mandated by various governments for retrofitting new equipment to existing data centers or installing equipment for measuring cooling and heating levels is predicted to spell success for the market in the coming years.

Lack of awareness regarding the benefits of green data centers, high initial capital expenditure, and incompatibility with existing facilities can hamper market growth.


The green data center market is segmented by visor type and application.

By components, the market is segmented into hardware (servers, cooling equipment, power units, networking components) and software.

By organization size, the green data center market is segmented into SMEs & large business enterprises.

By end-user, the green data center market is segmented into cloud service providers and colocation providers.

By vertical, the green data center market is segmented into healthcare & life sciences, banking, financial services, and insurance (BFSIO), IT &telecom, public sector, and others.

Regional Outlook

Region-wise, the Green Data Center Market is segmented into Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW).

North America is predicted to accrue significant revenue for the green data center market due to the U.S. which is one of the biggest proponents of all technology. Additionally, the presence of big companies such as Google and Amazon combined with their data centers is likely to propel market demand. Mandates focusing on sustainability has led to federal agencies switching to energy-efficient infrastructure. In addition, the opportunity in energy management of renewable energy sources is expected to lead to new growth opportunities in the green data center market.

The APAC region is expected to register a robust growth rate due to the explosive industrial growth in China and India. Investments by global players as well as governments for meeting energy targets and minimizing energy consumption rates can augur well for the green data center market. China and India have taken huge steps in curtailing energy expenses for data centers by relying on clouds for management as well as installing facilities in naturally open-air surroundings. In India, public-private partnerships are taking centerstage, with the local Andhra government joining hands with the Adani group to build solar-powered data centers. They have invested close to USD 10 billion.

Industry Trend

Data center virtualization is expected to play a major role in the green data center market growth. It allows data center managers to manage multiple software as well as various servers without the need of accumulating floor space. This has led to implementation by major software giants such as Sun Microsystems which saw a four percent reduction in energy costs. Moreover, virtualization allows managers in transferring energy during non-peak hours to reduce the burden on some servers.

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Table1 Global Green Data Center Market, By Country, 2018-2023

Table2 North America: Green Data Center Market, By Country, 2018–2023

Table3 Europe: Green Data Center Market, By Country, 2018–2023

Table4 Asia-Pacific: Green Data Center Market, By Country, 2018–2023

Table5 Latin America: Green Data Center Market, By Country, 2018–2023



Figure 1 Global Green Data Center Market Segmentation

Figure 2 Forecast Methodology

Figure 3 Porter’s Five Forces Analysis Of Global Green Data Center Market

Figure 4 Value Chain Of Global Green Data Center Market

Figure 5 Share Of Green Data Center Market In 2018, By Country (In %)


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