September 30, 2020

Geomarketing Industry Business Strategies, Future Growth Study, Industry Key Growth Factor Analysis, Deployment Type

Geomarketing Industry -Overview

Globally, the Geomarketing Industry is expected to grow from USD 7.89 billion in 2020 to USD 23.89 Billion by 2025 at a CAGR of 24.8% from 2020 to 2025. Key factors driving the market are increasing demand for advanced digital marketing technologies, increased adoption of big data platforms, and continuous innovation in business intelligence solutions. Geomarketing is one of the fastest emerging areas within the bigger market, Digital Marketing, where the marketing strategies are made and implemented by incorporating the location-intelligence of the target customers.

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Key Players

The renowned players in Geomarketing Industry are Adobe Inc. (US), MobileBridge (Netherlands), Cisco Systems, Inc. (US), IBM Corporation (US), Google LLC (US), Oracle Corporation (US), Microsoft Corporation (US), Xtremepush (Ireland), Salesforce.com, Inc. (US), Qualcomm Technologies, Inc. (US), Telefonaktiebolaget LM Ericsson (Sweden), Galigeo (France), Software AG (Germany), Plot Projects (Netherlands), and HYP3R Inc (US).

Segmental Analysis

The global Geomarketing Industry has been segmented based on component, location-tracking technology, consumer location, deployment mode, organization size, industry vertical, and region/country.

By component, the market has been segmented into software and services. The software segment is further segmented into content management, location analytics, geofencing, and reporting and visualization. The services covered in the study are consulting services, implementation and integration services, and support and maintenance services.

By location-tracking technology, the market has been segmented into global positioning systems, Bluetooth, Wi-Fi, and iBeacon.

Based on consumer location, the market has been bifurcated into indoor and outdoor.

By deployment mode, the market has been segmented into cloud and on-premise.

By organization size, the market has been bifurcated into large enterprises and small- and medium-sized enterprises (SMEs).

The industry verticals covered in this market study include retail and consumer goods; travel and hospitality; banking, financial services, and insurance (BFSI); healthcare; media and entertainment; and telecommunications.

Detailed Regional Analysis 

North America is expected to dominate the global Geomarketing Industry as it is the earliest adopter of location-based marketing solutions and has adopted several smart solutions to improve their marketing techniques.

The regional review of the Geomarketing Industry includes regions like the Middle East, North America, Europe, Asia-Pacific, Africa, and South America.

The US, Canada, and Mexico are the key countries in North America that have adopted geomarketing solutions and services. The market in Asia-Pacific is expected to exhibit the highest CAGR during the forecast period, 2019 to 2024, due to the growing retail sector and increasing digitalization in the region.

Competitive Analysis

The market players are expected to contribute in a significant way to the progress of the market by investing capital and fortifying their assets along with their competencies, in the market to match the pulse of the market. The intensive attention focused on research and development activities is projected to open up new areas for the development of the market in the forecast period. The robust marketing activities undertaken by the contenders in the market are inspiring the next steps for market development in the forecast period

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS

TABLE 2 GLOBAL GEOMARKETING INDUSTRY , BY COMPONENT, 2018–2024 (USD MILLION)

TABLE 3 GLOBAL GEOMARKETING INDUSTRY , BY SOLUTION, 2018–2024 (USD MILLION)

TABLE 4 GLOBAL GEOMARKETING INDUSTRY , BY SERVICE, 2018–2024 (USD MILLION)

TABLE 5 GLOBAL GEOMARKETING INDUSTRY , BY LOCATION-TRACTION TECHNOLOGY, 2018–2024 (USD MILLION)

Continued…….

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LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS

FIGURE 2 RESEARCH PROCESS OF MRFR

FIGURE 3 TOP DOWN & BOTTOM UP APPROACH

FIGURE 4 GLOBAL GEOMARKETING INDUSTRY , BY COMPONENT, 2018–2024 (USD MILLION)

FIGURE 5 GLOBAL GEOMARKETING INDUSTRY , BY SOLUTION, 2018–2024 (USD MILLION)

Continued……

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