November 11, 2020

OWSLA as the foundation of 21st century electronic music

The other day I thought about making an animation and chose a theme for a long time, and since I really love music, I decided to make a promo for a music artist or association, I wanted to take something large-scale and then of course I remembered about OWSLA.
Music label OWSLA is now the most global and most listened to association in the world, which includes such mastodons as Skrillex, Marshmello, Valentino Khan, Getter, AC SLATER and many others, much less famous in Russia, but still cool electronic songwriters.
As a basis for branding, I decided to take the logo, which, with its outlines, gave me the idea to disassemble it during my fan animation.

For several days I was hatching ideas in my head, inspired by the music of the musicians from this label

I attach one of the examples of animation below for the inexperienced

Of course, as a musical accompaniment, I took the track from the label, so that the fans feel the atmosphere of the label as much as possible, but I will not attach it, for the suspense
I also decided to use dark spaces and acid colors that are associated with OWSLA
Do you think the logo should glow?

Then I chose objects such as a DJ console, acoustic monitors, headphones, wires

Do you enjoy reading about how I make this animation?