October 31, 2020

Salesforce CPQ CRM integration

Trends in the world of computing are like fans of Star Wars; they are everywhere. CPQ (Configure, Price, Quote) has entered the party over the last few years. CPQ technologies have bolted into the spotlight in relation to ERP systems and CRM software as a way of making sales teams more successful and profitable. And the implementation of CRM CPQ integration is one way to optimize the power of salesforce cpq training applications.


Integration of Salesforce CRM CPQ

By integrating your CRM and CPQ solutions or buying a CRM with built-in CPQ capabilities, you can successfully put your sales team in the fast lane.

What's the Salesforce CPQ?

When planning product quotes, CPQ is a sales tool that eliminates many of the complexities faced by sales reps and offers a forum for customers to customize goods according to their needs. It also stores all the price and configuration information of a business to ensure consistency no matter the particular purchasing scenario.

For any business that sells complex, configurable goods, and services, CPQ software is the fuel that drives sales cycles. The greater a product's customization, the more important it is to help to sell efforts with a CPQ certification application that scales through all channels of selling.

Landing a sale can be time-consuming without a CPQ instrument. Managers need to recognize that sales reps should not provide discounts that are not approved and verify that the settings they give are legitimate, which extends the approval process.

Firms are able to resolve popular sales pain points with CPQ systems:

  • Automate the generation process of a quote
  • Provide perspectives that increase the size of deals
  • The period of sales periods has been substantially reduced
  • Cut down on human errors
  • For any form of contract, ensure consistent, reliable pricing

Stats from the Salesforce CPQ

At a 20 percent compound annual growth rate (CAGR) through 2020, the global CPQ market is rising. According to Gartner, cloud-based CPQ applications produce the majority of revenue growth, rising at a 46 percent CAGR through 2020.

According to Gartner, we've already seen manifestations of this forecast, as the CPQ market grew35% year-over-year in 2017.

According to a 2018 Salesforce report, despite the growth, only 40 percent of sales teams surveyed use a CPQ solution.

The same study, however, found that the adoption of CPQ is expected to rise by 82 percent by 2020.

We covered that in our article The State of the CPQ Market if you are seeking more insights into the reasons why CPQ is so important.

Why your company needs a Salesforce CPQ application

Quotes come to life in a manual, time-consuming manner without CPQ tools. It usually involves gathering data from different sources, such as spreadsheets and emails, and then piecing it all together like a puzzle.

If a business just wants a handful of quotes a month to be produced, that approach is perfect. It can't scale, however. Eventually, companies hit the point where the sales staff should invest more. In an application that scales through all platforms, the ability to unify product design, pricing, and quoting is revolutionizing how businesses market personalized goods. In order to increase sales performance, leading learn cpq salesforce vendors now include advanced analytics, intelligent agents, and machine learning.

Consumers want more versatility and independence to define what they want from the goods they purchase, a.k.a. mass customization, more than ever. Case in point: the BMW Mini has more than 10 million different ways of making one of its vehicles unique. And that is the 2016 figure.

Today, B2B organizations provide configurator tools in industries such as manufacturing and distribution that enable customers to customize their goods. And people can customize items in the B2C world, ranging from their Apple computer to the fantasy Ferrari.

Configuration of Salesforce CPQ Cloud

An example of a CPQ solution-powered configuration GUI.

This intense mass customization level has become standard. CPQ strategies alongside the successful integration of CRM CPQ are important if you want to meet customer standards.

Benefits of Salesforce CPQ CRM Incorporation

Proposals, quotations & contracts seamless

How many sales teams use optimal CRM solutions to analyze leads and follow through with them is incredible, but then use stand-alone tools for items such as sales quoting, price optimization, content management, playbooks, and the like.

Many sales teams use Microsoft Excel and Word as sales tools and cope with version control frustration, a lack of connection between the tools and their CRM, and an increased risk of adding incorrect data to the CRM. However, you can incorporate it into the CRM. Thus, it makes product configuration, pricing, and quote generation a seamless component of the sales process.

If you use CRM, you already understand the importance of automated processes for data collection, monitoring, and intervention. Why interrupt the sales process half-way through? In essence, CPQ does the very same thing as CRM, but inside the sales period for various elements.

How Salesforce CPQ complements CRM is not hard to see.

Imagine that the reps are able to connect with a prospect in record time and submit a request. The customer is more assured that the rep is trained and coordinated with all of these processes is associated. As such, the sales cycle is never bottlenecked, which means more options for a good contract.

Sales Cycles Faster.

Studies show that businesses that use CPQ solutions enjoy sales times that are shorter. Reps are able to quickly produce complicated quotes, they are able to respond quickly to requests for proposals and prevent sales losses from "indecision."

Responsiveness to sales-customers selects a supplier that reacts first.

A rep's work becomes simpler with a simplified and optimized workflow when combined with the power of powerful CRM solutions.

Fewer Delays & Errors

The risk of errors occurring increases exponentially when reps use top CRM solutions such as Salesforce along with other stand-alone tools. Not only that but when they're not already part of the workflow, reps seem to spend too much time looking for supplies.

All meshes when CPQ is incorporated with CRM solutions. It's all part of the same workflow, eliminating mistakes and allowing the rep to, like a trained stage magician, pull proposals, quotes, and other materials from their hat.

This impresses prospects, wows clients, and makes it more probable that when it comes time to close the deal, reps will get an emphatic "yes."

Benefits of Salesforce CRM integration with Salesforce CPQ:

Simple adoption

When it comes to marrying CPQ and CRM, this is the key thing sales executives need to remember. Trying to push other smart sales solutions on them would only complicate matters if the reps are already using a CRM.

Worse still, some reps could, out of spite, resist the new program. When the CRM seems to be working just fine, why learn how to use something else? The justification behind such resistance appears to be.

On the other hand, it takes little or no learning curve or incorporates CPQ with the CRM framework your reps already use. The CPQ becomes part of the method of sales itself.

As members understand how much simpler their tasks have become and how the CPQ helps them accomplish their goals, acceptance is automatic, even heralded, and the production of revenue is greatly affected instantly. What's that not to love?

  • Improving Existing and Onboard Sales Reps experience
  • A SalesForce more effective and stronger


The bottom line is that it supplements CRM with CPQ. Just like chocolate and peanut butter, they go together. One without the other is fine, however, bring the two together and the combination becomes immediately irresistible. Your sales team is probably going to think so. Get more insights into this software tool through Salesforce CPQ online training.