Global sales of airsoft guns reached 2.7 million units in 2018, according to a recent market research study of Fact.MR. The report has projected ~6% annual growth in the airsoft guns sales volume towards the end of 2019, indicating healthy growth prospects of the airsoft guns industry over the next few years. With rising proclivity of the millennial generation for leisure sports, strongly backed by increasing discretionary purchases, it is highly likely that the demand for airsoft guns and other shooting sport gear will experience a robust hike in years to come.
The detailed research report on the global airsoft guns market focuses on the macro as well as microeconomic factors that are helping its development. The report also concentrates on the regulatory framework that is shaping the future of the global market. Furthermore, the research report also makes not of the existing as well as prevailing pricing structure, emerging areas of applications, and imminent investment opportunities in the global market. The report also offers an in-depth analysis of how the projected growth factors will shape the market dynamics in the coming years of the forecast period. Moreover, it also gives meaningful as well as actionable insights on the key trends that are developing the current market scenario and which will be lucrative for the future of the global airsoft guns market.
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The research report on the global airsoft guns market also provides an in-detailed analysis of the overall vendor landscape. The report analyzes the key marketing and promotional strategies adopted by the leading companies in the global market. Furthermore, it takes into consideration the existing development, past events, and recent trends to provide a strong and unbiased opinion on the future direction in which these leading companies will be heading into. To back its opinion, the research report covers all the factors and events such as mergers, acquisitions, takeovers, joint ventures, and strategic alliances. It also analyzes the entry barriers and overall intensity of the competition in the global airsoft guns market. Some of the key players mentioned in the research report are
- Crosman Corporation
- Lancer Tactical
- Valken, Inc.
- A&K Airsoft Ltd
- Colt's Manufacturing Company
- ICS Airsoft, Inc.
- Ballistic Breakthru Gunnery Corporation
- G&G Armament
- Tokyo Marui
- Kriss USA
- Classic Army
The research report also offers a great insight on the working dynamics of individual segment of the global airsoft guns market. The research report covers the business growth opportunities for the following vital application segments:
In terms of type of product, the global airsoft guns market can be segmented into:
- Muzzle Loading
The study opines that electric-powered airsoft guns continue to witness increased adoption over spring-powered and gas-powered variants, attributing to their selective fire capabilities. Moreover, electric-powered airsoft guns can be leveraged for both semi and fully automatic operations, unlike the rest two counterparts. Manufacturers are thus likely to maintain their focus on innovations in electric airsoft guns, banking on their successful track record on the basis of ‘customization’.
Growing traction for fully automatic and highly upgraded guns that have adequate metal gearbox internals covered in strong polycarbonate, continue to uplift the revenue share of electric-powered airsoft guns in the market, which was ~40% in 2018. With end users seeking guns that can be readily upgraded to increase the rate of fire, electric-powered airsoft guns will continue to witness a spike in sales in the forthcoming years.
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Gains Remain Concentrated in North America & Europe
The study opines that North America, trailed by Europe, holds substantial revenue share in the airsoft guns market. Growing popularity of team sports has been inducing the individual involvement in airsoft games, which in turn is invariably pointing towards an influx of opportunities for stakeholders in these regions. The lucrativeness of North America airsoft guns market is further estimated to remain intact, as the region holds maximum number of airsoft fields in the world. Moreover, increasing individual participation in recreational sports, in North America and Europe, has been augmenting the number of airsofters, uplifting the sales prospects of airsoft guns in these highly regulated regions.
Airsoft guns manufacturers in developing countries, such as China and South Korea, have shifted their focus to reputed online sales channels who are the key distributers in North America, which has been the prime market for airsoft sport. This falls in line with the regulations on sale and unlicensed use of airsoft guns in various regions. As per Fact.MR’s analysis, third party online sales have been driving significant gains in the airsoft guns market, which are likely to account for ~45% sales in 2019, followed by specialty stores.
The study also anticipates a significant role of social media in the development of airsoft guns market in coming years, attributed to the gradually developing focus of leading market partakers on leveraging these channels for targeting other recreational team sports and activities for higher gains.